Freelancer profile translated to English.
Back to original languageAbout Hermann
Hello and welcome,
I am Hermann, Art Director and founder of the Hustlecraft studio. I support brands, creators, and companies in creating strong, impactful visual identities designed to make a lasting impression.
My work is based on strict technical rigor (composition grids, typographic precision, adherence to guidelines) combined with a modern and bold aesthetic.
My areas of expertise:
Branding & Visual Identity: Logo design, monograms, complete graphic guidelines, typographic systems, and color palettes.
Webdesign & UI (Figma): Mockups for web and mobile interfaces, landing pages, and digital asset variations.
Print & Layout (InDesign): High-end presentations, press kits, brochures, newsletters, and brand communication materials.
Art Direction & Imaging (Photoshop): Complex photomontages, cover arts, social media visuals, and launch campaigns.
Proficient Tools: Photoshop, Illustrator, InDesign, Figma, Adobe Suite.
Discover all my projects and case studies on my portfolio: hustle-craft.com
Have a project in mind or need a custom visual identity? Let's discuss it directly to bring your ideas to life!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- 2D2GLead Design & Web MaintenanceARTS AND CRAFTSJanuary 2025 - March 2025 (2 months)Paris, France• • Conception and management of the visual redesign of the company's website.• • Technical maintenance, performance optimization, and content flow updates.• • Improvement of user experience (UX) and interface (UI) to maximize conversion rates.Digital Asset Variations: Creation of accompanying visual materials to align all digital communication with the new identity.
- La Tribu Du PalaisSocial Media & ContentSOCIAL NETWORKSSeptember 2022 - October 2022 (1 month)Paris, France• • Definition of the editorial line and management of community engagement.• • Creation of disruptive visual and written content with high impact.• • Analysis of social media performance and real-time strategic adjustments.Definition of the editorial line and management of community engagement.
- Images 30Marketing & Partnership AssistantARTS AND CRAFTSJune 2022 - August 2022 (2 months)Paris, FranceStrategic Monitoring & Analysis: In-depth competitive analysis and market research to identify growth and innovation opportunities.Development & Partnerships: Targeted prospecting of sponsors and negotiation of strategic partnerships to maximize project visibility.Management & Coordination: Team supervision and cross-functional project management to ensure objectives and deadlines are met.
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Education
- Bachelor DABachelor DA
- BachelorSTUDI2026Bachelor