Freelancer profile translated to English.
Back to original languageAbout Hermann
20 years of experience in project management in a marketing and omnichannel environment.
Sensitive to evolving customer usage and drawing on the fundamentals of marketing (10Ps), design thinking, and project management, I support companies in managing and steering their projects, thereby contributing to strengthening their market positions.
Possessing excellent interpersonal skills and fostering cooperative work with several cross-functional teams, the success of my interventions relies on a good understanding of business strategy, business needs, and consideration of the human factor.
Project Management Office:
- Develop and manage a multi-year project plan
- Organize and manage project/program instances
- Produce periodic and event-based communication materials concerning the project
- Frame and manage projects for marketing, distribution, and organization departments
- Conduct audits and propose improvements to processes and functional areas
- Write specifications and identify organizational and functional impacts
- Develop elements useful for change management
- Manage the budget and evaluate internal and external resource needs / CAPEX, OPEX
Marketing & Distribution:
- Manage a product portfolio (creation, repositioning, renewal, deletion)
- Formalize and analyze customer behavior and needs, customer journeys, competition
- Conduct benchmarks
- Conduct opportunity and feasibility studies: Value analysis, ROI
- Design new offerings and evolve existing offerings: Define the marketing mix
- Organize and support the go-to-market of offerings
- Prepare decision-making documents for consultation and decision-making bodies at management and board levels
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- La Banque PostaleProject Management MOA Omnichannel CommercializationBANKING AND INSURANCEAugust 2021 - Today (4 years and 10 months)Paris et périphérieEER D Program - Digital Customer Onboarding - Retail Market- Integration of Digital Identity (LIN) for subscriber identification and signature- Implementation of BDDF risk interrogations on the digital front- Implementation of RPA on the back office to speed up subscription processing- Regulatory compliance of the process with PVID, including qualified signature- Upgrade of the process with first payment by card, feeding the customer account via IP- Project management actions:*Manage and coordinate the schedules of service providers and internal stakeholders*Scoping and monitoring of production launch: roadmap, budget, schedule, and scope*Impact analysis, scoping, and implementation of evolutions based on requirements*Preparation and facilitation of steering committees (projects)*Preparation and facilitation of various production monitoring committees*Risk management and control
- Credit Agricole Payment ServicesProduct Marketing Manager - Classification KBANKING AND INSURANCEOctober 2014 - June 2020 (5 years and 8 months)Saint-Quentin-en-Yvelines, Île-de-France, FranceDevelopment of offerings within the Marketing Flux & Cash Management department.Activities for developing a portfolio of new products- Support the DG CAPS in preparing SEPAmail.eu Board Meetings- Represent and coordinate Group CA actions in interbank bodies*Manage the product and service portfolio for SEPAmail within the Group (Bank Mobility, SEPAmail DIAMOND, SEPAmail e-invoice)*Manage and coordinate the schedules of group producers and distributors*Scoping and monitoring of production launch: roadmap, budget, schedule, and scope*Impact analysis, scoping, and implementation of evolutions based on requirements*Preparation and facilitation of project and program steering committees*Preparation and facilitation of various production monitoring committees*Scoping of journey definition (UX/UI)- Reflection and foresight:*European Payment Initiative (EPI)*E-invoice Presentment and Payment (EIPP)
- Crédit Agricole d'Ile-de-FranceProject Manager - Omnichannel Distribution Business UnitBANKING AND INSURANCEMarch 2012 - October 2014 (2 years and 7 months)Paris 12, Île-de-France, FranceBusiness analysis support for the Marketing and Communication DepartmentWithin the Omnichannel Distribution Business Unit, for the 39 regional banks- Analysis and optimization of commercial information management processes (product catalog, customer product sheets, employee product sheets, thumbnails, etc.) on employee workstations and online banking sites of regional banks- Management of the implementation project for the commercial information content management solution (Adobe Experience Manager) within the PUCC (unified customer-employee portal)- Manage and coordinate Group schedules:*Scoping and monitoring of production launch: roadmap, budget, schedule, and scope*Impact analysis, scoping, and implementation of evolutions based on requirements*Preparation and facilitation of steering and project committees*Scoping of journeys (UX/UI) and deployment of the group's graphic charter*Organization of workshops, planning, reporting, budget and cost monitoring
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Education
- Executive Master of Business Administration (MBA)Université Paris Dauphine2013Prix Jean PERRIEN
- Banking Technical Institute - Crédit Agricole Group PathCFPB - L'Ecole supérieure de la banque2015