Freelancer profile translated to English.
Back to original languageAbout Herman
SEO & GEO Consultant with over 15 years of Experience
Technical SEO Expertspecializing in search engine optimization and AI; I intervene where classic SEO stops.
My approach is that of a Growth Architect who merges Data Engineering,Generative AI (GEO)**, and **SEO SEA Synergyto transform your visibility into predictable and measurable growth.Expert in Data Visualization (Google Looker Studio Dashboard)
With a 360° vision, I master the main acquisition levers (SEO, SEA, Social).
My goal: Improve your visibility and profitability.
Long-term Strategy: Technical Approach, Data-Oriented & Business Vision (ROI)
MY EXPERTISE PILLARS
🔹1. Data Engineering & BI
Dashboard Creation (Datastudio - Looker Studio)that provide solutions, not questions.
I deploy custom Dataviz ecosystems (GCP, BigQuery, Python, SQL) to automate your analyses and monitor your ROI in real-time.
🔹2. Hybrid Search (GEO & AI) - The GEO Era
AI is redefining search standards.
I anticipate the post-Google era (SGE, AI Overviews, Perplexity) through **GEO (Generative Engine Optimization)**.
I optimize your ecosystem for search engines and AI, ensuring your lead over the competition.
🔹3. Unified Search Synergy (SEO + SEA)
With **SEO/SEA synergy**, I use SEA & SEO data to feed and optimize your acquisition channels for maximum coverage at the best cost.
🔹4. Technical SEO Expertise - Migrations
- **Technical SEO Audits & Complete 360° SEO Analysis (Content, Technical, Link Building)**.
- Web Performance Optimization - Core Web Vitals.
- JS SEO
- Server Log Analysis
- Semantic Analyses
- Link Building and PR strategy - link building
Specialist in complex environments (**Salesforce Commerce Cloud - SFCC**, **Shopify**, Sitecore) and critical migrations.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LABELIUMSenior SEO Consultant - Data / Innovations / SEO ManagerDIGITAL AND ITMay 2021 - Today (5 years and 1 month)Paris, France
Senior SEO Consultant - With a Technical, Data-Oriented & Business (ROI) Approach
Technical SEO & Growth SEO ExpertIn charge of leading R&D and Innovation projects within the Labelium group - Cosmos5:- Strategic Consulting: SEO / Data / AI (GEO) / UX / Tech.
- **Google Looker Studio**: Analytical Segmentation & Performance Tracking
Critical SEO Migrations Management(LVMH) underSFCCfor Sephora (6 sites), Veuve Clicquot, Chandon.Management of Shopify, Sitecore, or custom CMS Migrations.Agile Coordination.Management & R&D Lead: Data & Innovation Management of the BU. Mentoring and upskilling consultantsSEO Strategy – Key Account Management & Coordination:
- Global & Local Management: Definition & Deployment of the SEO roadmap – Strategic prioritization of actions: Louis Vuitton (UK/ES), Dior (Couture/Parfums), and Sephora.
- Business Reviews & Decision Making: Conducting granular business analyses to guide SEO actions (Tech, Content, Link Building).
- Segmentation & Strategic Insights: Adapting acquisition strategy according to client objectives.
Other clients: Ami Paris, Isabel Marant, Loreal, Clarins, MSC, Salto, Chanel, Lapeyre.Generative AI & GEO Innovation - Automation:
- Complete Audit & GEO Strategy - Innovative Solutions & Creation of AI agents (Gemini / ChatGPT): Brand Safety, Semantic Clustering, and Content Generation.
SEO/SEA Synergy:
Unified Methodology – Global Search Strategy (Organic + Paid)Data Warehouse Engineering (GCP):
ETL workflow design via Google BigQuery & Python | Centralization of search data for unified performance monitoringScalability: Development of proprietary tools (Health Check, SERP Tracking, GEO Performance Tracking, Core Web Vitals) to industrialize complex audits.Implementation ofcustom Data Visualization - Google Data Studio / Looker Studio - DimalinkSEO Consultant / Digital MarketingCONSULTING AND AUDITSFebruary 2017 - Today (9 years and 4 months)Paris, France
SENIOR SEO CONSULTANT & Lead Project Manager
360° Strategic Consulting, Lead Project Manager, Training & Team Upskilling.- Custom Strategic Consulting (360° Approach & Roadmaps)
- Training & Knowledge Transfer (Data & Technical Audit Modules)
- Key Account Management (Clients: Altheys / 4M Global)
- SEO Consulting, Technical Audits, Semantic Audits. Redirect Plan.
- SEA/Google Ads Campaign Management
- Definition of clients' Link Building strategy; Training and support on SEO best practices.
- Web Performance Optimization (loading speed, page weight, etc.).
SEO & Digital 360° Consulting
- Definition and deployment of custom digital strategies for a diverse client portfolio (SMEs/Mid-caps).
- Operational Management: from technical audit to semantic optimization.
Pedagogical Engineering (Training)
- Design and delivery of expert training sessions: "SEO Data-Driven" and "Advanced Technical Audit".
- Team support for upskilling and internalizing best practices.
Key Mission: Altheys (4M Global Service)- Global support (technical, content) for a new player launching the Altheys brand (Clermont-Ferrand).
- Implementation and structuring of the global digital visibility strategy and alignment of acquisition levers with business objectives.
- CGISEO Consultant / SEO ManagerDIGITAL AND ITOctober 2019 - June 2020 (8 months)Paris, France
Senior SEO Consultant & Technical Project Manager for Alphonse IO
Senior SEO Expert- Staff Augmentation missions for Alphonse IO (acquired by CGI): SEO Business Analysis & Risk Management and SEO & Technical issues for clients.Audit & Business Strategy- Definition of the SEO roadmap
- B2B & Lead Gen Management
Technical Expertise:- Migration - Complex Redesigns: JS Frameworks (React/Angular)
- Web Performance (Core Web Vitals & Mobile First)
Agile Project Management (IT & Business Coordination)Management of the SEO Mission in Staff Augmentation: Business-Oriented Strategy & Methodology
Weka Group: SEO Business Analysis- "Missed Opportunity" Audit and risk analysis. Readjustment of the roadmap by Sections and Categories to stop losses and relaunch growth.
- Group Sites:
° Weka.fr: ° Weka Jobs:° Technique de l'ingénieurCarglass: SEO Strategy & Technical Support- Management of the acquisition strategy in a digital transformation context. SEO evangelization and performance reporting (Business KPIs) to management.
Dental Monitoring- Analysis of optimization areas in Digital Marketing in general and SEO in particular
- Analysis and optimization of analytics and Google Ads accounts
Management of Technical Complexity (React / Angular)
- **Lead SEO Migrations**: Management of architecture shifts to modern JS environments.
- **Partnering with Developers**: Technical support for implementing SSR (Server-Side Rendering) and securing indexing (Hydration).
Agile Mode & Performance (Core Web Vitals)
- Delivery: Writing technical user stories, participating in sprints, and strict acceptance testing before production.
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Education
- Bachelor/Graduat Marketing: Commerce/MarketingISC Kinshasa2008
- Microsoft Certified Professional (MCP)Microsoft SQL2010DesigningDatabase Solutions by Using SQL Server 2005