Freelancer profile translated to English.
Back to original languageAbout Heriniaina Oliva
Technical SEO Architect & Audit | AI Performance & Strategy Expert
**Description**:
SEO is not just about keywords; it's about infrastructure.
In the age of AI (SGE/GEO), visibility is earned through technical excellence. Where traditional strategies fail, I step in to transform your site into a high-performing asset. My approach is **surgical**: every recommendation is driven by real data analysis and your logs.
🛠My Areas of Expertise
1.Technical Audit & Indexation (WPO)
I track invisible blocks with Screaming Frog. Optimizing Core Web Vitals (LCP, CLS, INP) and managing crawl budget to turn speed into a conversion lever.
2.Multilingual & International Architecture
Specialist in complex deployments (Hreflang, WPML/Polylang). I secure your SEO migrations and your expansion into European and global markets without traffic loss.
3.AI Visibility & Structured Data (GEO/SGE)
Advanced JSON-LD implementation to dominate Position Zero and ensure your brand is the priority source for Gemini, Perplexity, and ChatGPT.
4.ROI Steering (GA4 & Search Console)
Tracking audit and semantic flaw correction. I don't deliver reports; I deliver action plans for your organic growth.
🎯Why the Architect?
I am not an executor; I am the guarantor of your technical foundation. Based in Madagascar, I offer agency-level expertise from Europe with complete responsiveness and flexibility.
Ready to unlock your growth? Let's discuss your Audit.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Victory CreaSenior Technical SEO & Performance Consultant (Agency)E-COMMERCEDecember 2024 - Today (1 year and 8 months)Antananarivo, MadagascarResponsible for technical integrity for a portfolio of multi-sector clients (Tourism, Health, Services). My intervention begins where automated audit tools stop.🎯 Key Missions & Achievements:Performance Rescue (WPO): In-depth diagnosis and resolution of critical rendering issues.Result: Optimization of a Health portal (LCP reduced from 11s to 1.5s), leading to a 22% increase in mobile conversion rate.Precision International Deployment: Complex multilingual site architecture. Configuration and audit of Hreflang markup on WPML and Polylang environments. Complete elimination of cannibalization errors between target markets (FR/EN/DE).Indexing Engineering: Surgical analysis via Screaming Frog & Log Analysis. Raw data processing to correct "Total Blocking Time" and crawl budget leaks.AI Optimization (GEO/SGE): Implementation of knowledge graphs via complex JSON-LD to secure visibility in the Local Pack and generative answers (Gemini/SGE).Master Tools: Screaming Frog, Google Search Console (API), Log Analyzer, WPML, GA4.
- FTHM ConsultingInternational Evaluation & Recruitment Consultant (OHADA Mission)CONSULTING AND AUDITSAugust 2023 - September 2023 (1 month)Antananarivo, MadagascarInternational Evaluation & Recruitment Consultant (OHADA Mission)Audit of linguistic and behavioral skills for executives with international status.Soft Skills & Interpersonal Aptitude Assessment: In-depth diagnosis of intercultural communication skills and candidates' interpersonal aptitude. Analysis of leadership posture and emotional intelligence management in diplomatic and legal contexts (OHADA).Linguistic Audit (Spanish Expertise): Rigorous evaluation of Spanish language proficiency applied to business and international law. Verification of oral fluency and written accuracy for senior executive positions.Strategic Recruitment Consulting: Support for the organization in selecting high-potential profiles, ensuring a perfect match between international mission requirements and recruits' human skills.
- OWORKERSWebmarketing & Growth Strategy Assistant (Back Market)E-COMMERCEFebruary 2021 - October 2021 (8 months)Antananarivo, MadagascarOptimization of visibility and expansion of the partner network for the leader in refurbished products.Growth Hacking & Contact Mapping: Surgical identification and data extraction of strategic prospects internationally. Implementation of a qualified contact mapping to feed the conversion funnel and accelerate B2B acquisition.Semantic & E-commerce Performance: Advanced SEO writing and optimization of high-traffic product sheets. Precise work on search intent, semantic markup, and conversion (Copywriting) to maximize organic positioning on highly competitive queries.Market Analysis: Strategic watch and structuring of databases to optimize digital prospecting campaigns.
Recommendations
Be the first to recommend Heriniaina Oliva
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Advanced Diploma in French Language DALF C1 The fundamentals of referencing Mastering your digital reputationDiplôme Approfondi de Langue Française DALF C1 Les fondements du référencement Maitriser sa réputation numérique
- Master's Degree, Theological Studies andFaculty of Theology Ambatonakanga2023Maîtrise, Études théologiques et