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Herbert ZihlmannHZ

Herbert Zihlmann

Brand Designer & Graphic Designer | Visual Identity

€480/day
Basel, CH
15+ years

Average response time: 2 hours

Freelancer profile translated to English.
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About Herbert

I help companies make their brands more clear, professional, and impactful. My focus is on brand design, corporate design, presentations, social media content, and visual communication for B2B and service-oriented companies. I combine strategic thinking with clean design, ensuring that design not only looks good but also serves a clear purpose.

I bring years of experience from branding, marketing, and content creation, and have worked on brand appearances, campaigns, guidelines, presentations, and digital content for larger companies as well as my own clients. It is particularly important to me to present complex information in an understandable, high-quality, and consistent manner. I work in a structured, reliable way with a clear focus on quality, brand impact, and feasibility.

Those who work with me don't just get any designer from the digital bargain bin, but a partner who thinks along, identifies problems, and designs solutions that fit the company. I take on projects in the areas of branding, graphic design, presentation design, social media, content preparation, and visual brand management.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Zihl Design Creative
    Founder
    PHARMACEUTICALS INDUSTRY
    September 2016 - Today (9 years and 11 months)
    Basel, Switzerland
    ⭐⭐ At Zihl Design Studio, I help businesses strengthen their brand through clear and strategic visual communication.

    ⭐⭐ I create brand identities, presentations, digital content, and marketing materials that improve consistency, clarity, and overall brand impact.

    ⭐⭐ My approach combines design expertise, strategic thinking, and a strong focus on practical business value.
    Branding Graphic Design Print Design Brand Identity Visual communication
  • Pantex
    Marketing Specialist
    May 2025 - February 2026 (9 months)
    Basel, Switzerland
    ⭐⭐ Shaping the brand presence of Pantex across digital and print platforms ⭐⭐ Creating content that reflects professionalism, precision and people ⭐⭐ Developing strategies to position Pantex as an industry leader in Switzerland ⭐⭐ Supporting campaigns from recruiting to reputation ⭐⭐ Telling stories that show: security is about more than uniforms – it's about attitude
  • Berest Gruppe
    Social Media Marketing Specialist
    November 2024 - June 2025 (7 months)
    Basel, Switzerland
    ⭐⭐ Elevated Hospitality Brands: Developed tailored marketing strategies for multiple restaurants, ensuring each venue's unique character was reflected across all channels. ⭐⭐ Captured Compelling Visuals: Produced high-quality photography and videography for websites and campaigns, enhancing brand presence and customer engagement. ⭐⭐ Crafted Engaging Content: Designed social media content strategies and executed campaigns across LinkedIn, Instagram, and Facebook to drive audience growth and loyalty. ⭐⭐ Delivered Event Impact: Created impactful event coverage for social media, transforming moments into shareable stories that amplified reach. ⭐⭐ Designed with Precision: Provided graphic design expertise for booklets and promotional materials, aligning all touchpoints with brand identity and marketing goals.

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Education

  • Bachelor of Fine Arts
    Bachelor of Fine Arts
  • Measuring Marketing Effectiveness (ROI)
    PET Workplace Safety in the Office CMO Foundations
    Measuring Marketing Effectiveness (ROI)

Skill set

Categories