Freelancer profile translated to English.

Description

My passion lies in creation and strategy, driven by the belief that in this era of AI, we must continuously push the boundaries of communication while preserving the human touch. With over 25 years of experience in brand communication and interaction, I am dedicated to connecting the “why” with data, design, and beauty to craft meaningful and impactful experiences.

Meine Leidenschaft gilt der Kreation und der Strategie. Getragen von der Überzeugung, dass wir im Zeitalter von KI die Grenzen der Kommunikation ständig erweitern müssen, ohne dabei das Menschliche zu verlieren. Mit über 25 Jahren Erfahrung in Markenkommunikation und Interaktion verbinde ich das „Warum“ mit Daten, Design und Schönheit, um relevante und wirkungsvolle Erlebnisse zu gestalten.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Stuttgart (up to 50km)

LässingMüller - lmwa.de
Creative Director
February 2025 - Today (1 year and 4 months)
Stuttgart, Germany
Leading the creative department. Responsible for brand strategy and communication across all channels. Brand development, UX, design, and concept.
UX & UI Concept & Design Brand Development Analogue & Digital Design Art Direction Branded Interaction
henrikkoppmann.com
Creative Director
December 2024 - Today (1 year and 6 months)
Various clients and fields, brand positioning for Italian fashion labels, editorial design in the automotive sector, social media strategy for fashion labels, etc.
Editorial Design Branded Interaction Brand Development social strategy Art Direction
oddity GmbH / WongDoody GmbH wongdoody.com
ECD
March 2021 - January 2025 (3 years and 10 months)
Leading B2B creative and strategy with multiple teams. Responsible for brand strategy and communication across all channels. Brand development, UX, design, and concept.