Freelancer profile translated to English.

Description

Online marketing and communication expert with over 17 years of professional experience and brand management expertise; strategist and conceptual designer of data-based and personalized email communication and customer loyalty programs, as well as international multichannel campaigns, driver of digitalization. New business experienced; proficient in budget, forecasting, and controlling. Experienced team lead, empathetic and inspiring manager. Goal-oriented, solution-oriented, and diplomatic.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freiberuflich
Consultant for Online Marketing, Newsletter, and CRM
March 2024 - Today (2 years and 3 months)
Hamburg, Germany
I will design a clear strategy and a concrete concept for you for effective and profitable e-mail marketing.
Track GmbH
Client Services Executive Director
October 2021 - March 2024 (2 years and 5 months)
Hamburg, Germany
Strategy and CRM consulting.

Building and leading an 18-person client service team.

Strategic consulting for clients in the areas of digital customer loyalty, data-based e-mail communication, customer lifecycle management, personalization, and automation.
Serviceplan Group
Head of Brand Digitization
September 2018 - October 2021 (3 years and 1 month)
Hamburg, Germany
Strategic consulting and responsibility for the digital transformation of internal agency processes and global Metro communication. Introduction of collaboration tools, agile working methods, imparting digital knowledge.

Main point of contact for all digital topics, strategic consulting and conceptualization of integrated and global campaigns and platforms.