Freelancer profile translated to English.
Back to original languageAbout Henri
I am a freelance CMO/CRO and I help B2B executive teams turn their marketing into a predictable revenue engine.
After 12 years in-house —the last 4 as Chief Revenue Officer and then Chief Marketing Officer— I took the leap into freelancing to do what motivates me most: join a company, understand what's failing between marketing, sales, and data, and rebuild a system that works.
My sweet spot is:
— B2B SMEs undergoing digitalization that need a solid marketing strategy before hiring in-house
— Early-stage Seed/Series A startups that need to structure their growth to reach the next funding round
What I do specifically, in missions of 2-3 days/week:
— Audit and complete redesign of the marketing → sales → CSM funnel
— HubSpot implementation or overhaul (CRM, automation, scoring, reporting)
— Definition of the multi-channel lead generation strategy: inbound, SEO, SEA, SMO, outbound, content
— Piloting paid acquisition (Google, Meta, LinkedIn, Microsoft Ads) with budgets up to €800,000/year
— Structuring and recruiting Sales, Marketing, and CSM teams
— RevOps implementation: marketing/sales/CSM alignment, MQL→SQL scoring, multi-touch attribution, revenue dashboards
— Integration of AI agents and automated workflows into growth processes
My differential angle:
RevOps AI-first. I use Claude, Dust, Clay, Make, and Apollo in production in my current missions. Data and automation are not slides; they are tools I deploy every day.
Recent results:
— Furious (ERP SaaS, CMO): +800% leads in 5 markets in 18 months, €800k/year budget
— Kantik (Fintech SaaS, CRO): built the sales/marketing machine from scratch, +350% leads, €500k/year budget
— Coface Emirates (B2B insurance): +200% traffic, +250% leads in 12 months
Happy to discuss your context — response within 24 hours on business days
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Málaga (up to 50km)
Experience
- Furious SquadChief Marketing OfficerSOFTWARE PUBLISHINGDecember 2024 - May 2026 (1 year and 5 months)I took over the marketing direction of an expanding international B2B SaaS company and built the entire growth machine across 5 markets (France, Spain, UK, Belgium, Switzerland).What I implemented:— Multi-market demand generation strategy (ICP, positioning, per-persona messaging)— Complete redesign of the marketing → sales → CSM funnel on HubSpot— Full-funnel lead generation: SEO, SEA, paid social, warm outbound, content, partnerships— Integration of AI agents and automated workflows (Claude, Dust, Clay) in production— Behavioral and firmographic scoring, multi-touch attribution— Recruitment and structuring of the growth team (Sales, Marketing, CSM, Ops)Results: +800% leads in 18 months · €800,000 annual budget · 5 active markets in parallel.
- CofaceMarketing Project ManagerBANKING AND INSURANCEJuly 2023 - July 2024 (1 year)Dubaï, United Arab EmiratesCommercial digitalization mission for a player in the B2B insurance sector in a regulated environment.What I implemented:— Deployment of HubSpot CRM and marketing automation from scratch— B2B lead generation strategy: targeted scraping, scoring, nurturing— Paid acquisition campaigns: multi-market SEA and SMO— Optimization of the marketing → sales conversion funnelResults: +200% traffic · +250% qualified leads in 12 months.
- Kantik SolutionsChief Revenue OfficerSOFTWARE PUBLISHINGMarch 2021 - September 2024 (3 years and 6 months)Lyon, FranceI joined when there was barely anything: no proper CRM, no measurable funnel, no marketing team. Four years later, the machine was running without me.What I built:— Sales and marketing strategy from scratch, aligned with revenue— Full deployment of HubSpot: CRM, Marketing Hub, Sales Hub, automation, scoring, attribution— Outbound stack: Phantombuster, Waalaxy, Lemlist, Apollo— Global acquisition strategy: SEA, SMO, SEO, content, partnerships— Recruitment and management of Sales, Marketing, and Customer Success teams— Sales reporting: forecast, velocity, stage conversion, revenue dashboardsResults: +350% sustained leads · €500,000 annual budget · Sales/Marketing/CSM teams structured and autonomous at the time of my departure.
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Education
- MBAIUK B - Switzerland2014Emprendimiento y Business Development
- Master (Level 2)IPAC2014IPAC — Francia 2014 Estrategia empresarial, marketing y comercial