Freelancer profile translated to English.

Description

Tired of seeing your website stagnate or lack online visibility? As a Fullstack Developer & SEO Expert, I transform your digital presence into a powerful customer acquisition lever.

My goal is simple: to help you attract more qualified leads and grow your revenue.

Whether you're a local artisan looking to dominate your city's Google pack, a luxury brand wishing to enhance its customer experience, or a health and wellness professional seeking to automate bookings and maximize visibility, I have the expertise to meet your challenges.

My added value? I don't just code a website; I build a complete digital strategy that converts. I have the unique ability to understand the business challenges of various sectors:

Technical Urgency: Optimization for quick troubleshooting.

Luxury & Spa: High-end user experience for prestigious establishments.

Health & Relaxation: Specific acquisition strategies for wellness and health services.

This versatility allows me to adapt quickly to your reality to deliver concrete and profitable solutions.

What I can bring you concretely:

Custom Web Development: Showcase websites, booking platforms for the health sector, e-commerce stores, and Mobile-First optimization.

Local & Global SEO Strategy: Google ranking (local pack), specialized wellness semantic audit, Google Business Profile (GMB) optimization, and targeted link building.

Conversion Rate Optimization (CRO): Turning your visitors into customers, streamlining booking and appointment scheduling funnels.

Technical Performance: Speed optimization (Core Web Vitals), data security, and maintenance.

Contact me to discuss your project and turn your vision into digital success.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Miguel barbosa
Web Developer / SEO Manager
HEALTH AND WELLNESS
May 2022 - August 2024 (2 years and 3 months)
Paris, France
Web Development Component
Redesign & Optimization: Design and development of a high-performing, responsive, and conversion-optimized website (Mobile-First).

Craftsmanship UI/UX: Implementation of a simplified quote request funnel to maximize local prospect conversion rates.

Core Web Vitals: Drastic optimization of loading speed (LCP, FID, CLS) to ensure a smooth experience and improve Google rankings.

Feature Integration: Creation of a dynamic service catalog and a direct contact system (WhatsApp/Call).

SEO & Acquisition Strategy Component
Local SEO & GMB: Optimization of the Google Business Profile listing, enabling achievement of the local Top 3 for strategic queries.

Content Strategy: Semantic research and writing of pillar pages on technical trades (Bathroom Renovation, Heat Pump Installation, Water Heater Repair).

Internal Linking & Structure: Implementation of a "Silo" architecture to strengthen the domain's thematic authority.

Link Building: Campaign for acquiring local and building-specific links to boost domain authority (Domain Authority).
SEO Strategy Search Engine Optimization (SEO) JavaScript SEA Google Reviews
One spa
Web Developer / SEO Manager
HEALTH AND WELLNESS
August 2024 - September 2025 (1 year and 1 month)
Objective: Optimize the digital presence and customer acquisition for a leading luxury establishment in the wellness sector in Scotland.

Web Development & UX (User Experience) Component
Conversion Funnel Optimization: Audit and improvement of the user journey to facilitate booking of treatments and purchase of "Gift Vouchers".

Performance & Scalability: Technical optimization of the website to handle traffic peaks (holidays, Edinburgh festivals) while maintaining minimal loading times.

Mobile-First Design: Adaptation of the interface for a premium clientele primarily using mobile devices for their bookings.

SEO & Luxury Marketing Component
International & Local SEO: Keyword strategy targeting both Edinburgh residents ("Spa Edinburgh") and international tourist clientele ("Luxury Spa Scotland").

Content Strategy: Optimization of service pages (Thermal Suite, Hydrotherapy, Spa Treatments) with a rich semantic field to improve Google UK rankings.

Data Analysis: Implementation of precise tracking (Google Analytics / GTM) to measure the ROI of SEO campaigns and user behavior on high-value pages.
Relax - Massage Glasgow
Web Developer / SEO Manager
HEALTH AND WELLNESS
June 2025 - December 2025 (6 months)
Objective: Boost local visibility and automate new customer acquisition for a downtown massage therapy studio.

Development & Automation Component
Booking System Integration: Implementation (or optimization) of a smooth online booking module to reduce administrative workload and allow 24/7 booking.

Landing Page Optimization: Creation of specific landing pages for each type of massage (Sports, Deep Tissue, Swedish) optimized for conversion rate (CRO).

Security & Maintenance: Technical management of the website to ensure total availability and protection of customer data.

Local SEO & Google Maps Component
"Glasgow Local" Domination: Intensive work on Google's local pack to rank "Relax" in the top results for searches like "Massage Glasgow" and "Massage City Centre".

Reputation Management: Strategy for collecting and displaying customer reviews to enhance social proof and improve click-through rate (CTR) in search results.

Semantic Optimization: Writing and optimizing content based on local search intent (e.g., "Best massage for back pain Glasgow").