Freelancer profile translated to English.

Description

Founder and CEO of the Climbing District group(Paris, London, Milan), I have built and structured international business and marketing expertise, with proven know-how in Anglo-Saxon and European markets.

**Creative Director and Business Designer**, for 30 years I have led missions at the intersection of brand strategy, digital, and creative direction—serving demanding groups and premium/luxury brands, with a results-oriented culture and board-level experience.

**Trained in the culture and standards of major agencies**, I have managed and developed structures for Luxury and Premium houses: Cartier, Dior, Harry Winston, BNP Paribas, FNAC.com, Capgemini, Veuve Clicquot...

**At the head of Climbing District**, I conceived, financed, and deployed a model of premium atypical venues—climbing, coworking, social club, and coffee shop integrated into each location—led an international scale-up, and demonstrated my ability to unite strong communities around sport, care, and wellness, while managing high-impact brand collaborations with Arc'teryx and Scarpa.

**Founder and Creative Director of Team Boulder Arena**, the first international Pro/Amateur climbing competition conceived as a brand object in its own right: format, identity, event staging, content narration, brand partnerships, broadcast on France TV, Twitch, and YouTube.

Operational expertise:

Brand Strategy & Brand Marketing
Creative Direction
P&L Management & Multi-site Scale-up
Premium Venue and Experience Design
Community, Sport, Care & Wellness
Crisis Communication
Major Sporting Events and International Competitions
Print & Digital Content

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Metyis
Partner
CONSULTING AND AUDITS
September 2022 - September 2023 (1 year)
Paris, France
Partner, Brand Strategist at Meytis, supporting leaders and founders of premium groups in structuring their brand, operational model, and development strategy.
Brand Strategy Brand Design Corporate Branding Marketing Strategy Brand Manager
Climbing District
Founder
SPORTS
January 2020 - Today (6 years and 7 months)
Founder and CEO of the Climbing District group(Paris, London, Milan), I have built and structured international business and marketing expertise, with proven know-how in Anglo-Saxon and European markets.

At the head of Climbing District, I conceived, financed, and deployed a model of premium atypical venues, climbing, coworking, social club, and coffee shop, led an international scale-up, and united strong communities around sport, care, and wellness, while managing high-impact brand collaborations with brands like Arc'teryx and Scarpa.

Operational Expertise:
- Brand Strategy & Brand Positioning
- Creative Direction
- P&L Management & Multi-site Scale-up
- Premium Venue and Experience Design
- Community, Sport, Care & Wellness
- Crisis Communication
- Major Sporting Events and International Competitions
- Print & Digital Content
Brand Strategy & Positioning Brand Strategy Brand Design Marketing Management Art Direction