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Henni ZahourHZ

Henni Zahour

Concept, Copy, Social Media, Communication

€636/day
Leipzig, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Henni

I want
to move
people.

Through communication. Because it shapes our world and forms our thinking – carried by language,
that connects us and expresses everything we perceive. Explicit, implicit, non-verbal, infinite.

I operate in this area of tension as a copywriter & strategic concept developer. I thrive when it comes to bringing brands, products & topics to life. Developing messages and content that take a clearer stance.

Because people consume values, attitudes, and meaning to find stability and orientation – identification and distinction in an ever-faster-spinning world of possibilities.

So, how can one best not not communicate in the info-blurb pool; how can people be turned into participants & allies? What is the engine of their motivation? What is yours?

The answer is not 42. Let's find the right answers together.
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Leipzig (up to 10km), Berlin (up to 10km), München (up to 10km), Hamburg (up to 10km)

Experience

  • OH LA LAQUA GmbH
    Creative | Concept & Copy
    May 2023 - Today (3 years and 1 month)
    Munich, Germany
    • 360° communication
    • Concept development + Copywriting; Product Naming, Product Descriptions, SEO Texts, POS, Digital Campaigns
    • Focus: Social Media -> Initiation of a new Instagram channel, Trend Topic Research, Monitoring, Strategic Development, Content Planning, Development, and Implementation; Community Management
    • Highlight: Developed a poetry contribution during a product launch
  • EnableMe
    Communication & Social
    December 2021 - May 2023 (1 year and 5 months)
    Munich, Germany
    • Relaunch of the EnableMe website: Editing articles, rewriting articles, and implementing them in the CMS
    • Strategic development of Instagram, Content Creation, Planning, Implementation, and Community Management
    • PR articles, implementation of communication media
    • Project co-responsibility AlltagsPioniere: Concept and copy for landing page; Project Management, adaptation for Instagram, implementation of flyers, stickers, merchandise, and other communication measures
    • Engaged as a freelancer from June to October 2023 to manage the Instagram channel
  • Hello München GmbH
    Copywriter
    May 2019 - November 2019 (6 months)
    Munich, Germany
    • Development of mailings, content concepts, film scripts + radio spots, texts for various media
    • Conceptual further development of the Drivers Club and continuous content creation
    • Copywriting support during the implementation of the 2019/20 winter campaign for the Zell am See-Kaprun client
    • Mentor for a copy trainee
    • Clients: BMW Bank, BMW Mountains, Zell am See-Kaprun, Swandoo, Gigaset

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Education

  • Sociology
    Ludwig Maximilian University of Munich
    2021
    Soziologie
  • Certified Monument Technical Assistant
    OEZ Wittenberge
    2008
    Geprüfte Denkmaltechnische Assistentin

Skill set (15)

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