Freelancer profile translated to English.
Back to original languageAbout Hendryk
What fascinates me about this profession is the daily creative problem-solving for complex challenges and the opportunity to use all available creative tools to achieve the best possible results for clients. In addition to over 10 years of experience in the advertising industry in the automotive sector as a Director and Lead Artist with a focus on Unreal Engine, I work intensively with Generative AI to develop new visual approaches and to rethink production processes creatively and technologically.
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km)
Experience
- Recom Film GmbHGen AI BMW CaseFILM AND AVMay 2025 - August 2025 (3 months)Berlin, GermanyBMW Case Study: Development of a consistent and cinematic product film using Generative AI. The challenge was to create a homogeneous visual language despite AI generation. The project led to a subsequent production order from BMW for a production company.
- ToyotaLead ArtistMarch 2024 - December 2024 (10 months)• Realistic driving shots of all new Toyota derivatives realized entirely in Unreal• Realistic Worldbuilding
- BMWDirector and Lead ArtistMarch 2023 - June 2023 (4 months)• Experience film for the presentation of the new i7 BMW Alpina• Entirely realized in Unreal + staging and integration of real actors
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Education
- Film & Animation DegreeSAE Institute2008Film & Animation Degree
- Diploma in Directing / Commercial FilmFilmakademie Baden-Württemberg2014Diplom Regie / Werbefilm