Freelancer profile translated to English.

Description

I am an experienced marketing all-rounder with special expertise in brand strategy (Brand Building), positioning, content marketing, and SEO (content-driven). I have been working in digital marketing for over 10 years.

Greatest Strengths & Skills

Marketing All-rounder: Holistic view of the customer journey meets a pragmatic, startup-influenced mindset
Strategy: Development of brand and product positioning, target group specification, value proposition, and messaging
Campaign Conception and Implementation: Execution of cross-channel marketing measures from product launch to promotion
Content Marketing: Building organic reach through content (social and SEO)
Agile Working Method: Implementation of processes for continuous testing & learning within the marketing team

Highlights

Development of the brand strategy (positioning, target group analysis, brand identity) for two startup brands (BURNHARD, Springlane)
Project management (conception and coordination) for cross-channel campaigns (product launches, season opening, Black November, etc.)
Management of interdisciplinary teams with experts in social paid, SEA, SEO, email, social, creative departments, and agencies
Building/scaling of Social Paid as a growth channel
Building and leading Content Marketing (SEO and Social) for two brands: BURNHARD (80k website visitors/month, >150k social audience) and Springlane (up to 3 million visitors/month, > 500k social audience)

Industry field of expertise

Languages

German
Native or bilingual
German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BURNHARD
Vice President Brand Strategy & Campaigns
E-COMMERCE
May 2022 - May 2023 (1 year)
Düsseldorf, Germany
- Leadership of the Brand Strategy, Campaign Management, Communications, and Content departments
- Development of the brand and communication strategy
- Responsibility for marketing planning and campaign strategy
- Planning, conception, and management of the operational implementation of integrated marketing campaigns (cross-channel)
- Central interface for the implementation of cross-channel marketing measures between Category Management, Growth Marketing, and Creative Departments
- Development and implementation of channel strategies (including scaling of Social Paid Marketing)
- Introduction of measures for monitoring campaign performance and collecting Brand KPIs
BURNHARD
Head of Brand & Media
E-COMMERCE
August 2021 - April 2022 (8 months)
Düsseldorf, Germany
- Leadership of the Brand Strategy, Campaign Management, Communications, and Content departments
- Development of the brand and communication strategy
- Responsibility for marketing planning and campaign strategy
- Planning, conception, and management of the operational implementation of integrated marketing campaigns (cross-channel)
- Central interface for the implementation of cross-channel marketing measures between Category Management, Growth Marketing, and Creative Departments
- Development and implementation of channel strategies (including scaling of Social Paid Marketing)
- Introduction of measures for monitoring campaign performance and collecting Brand KPIs
BURNHARD
Head of Content Marketing
E-COMMERCE
April 2018 - July 2021 (3 years and 3 months)
Düsseldorf, Germany

- Building and leading a high-performing content marketing team
- Development and ongoing adaptation of the content strategy
- Conception and coordination of content development for all shop, magazine, and product-related content across all channels and platforms
- Implementation of efficient editorial workflows for systematic planning, creation, analysis, and (SEO) optimization of content
- Introduction of an agile and data-driven working method in content production
- Budget responsibility as well as planning and management of content resources and coordination of external service providers