Freelancer profile translated to English.
Back to original languageAbout Hendrijke
Hello, my name is Hendrijke (yes, I know my first name is not very common 😅). As a digital strategy consultant, due to my technical expertise, analytical skills, customer focus, flexibility, and commitment to results, I am the person who can support you in your acquisition strategy. By working with me, you ensure that your online advertising campaigns are in good hands and that you can expect tangible and measurable results.
Here are a few reasons why you can choose me as your digital strategy consultant:
Technical Expertise: As an experienced digital marketing professional, I have in-depth knowledge of the tools, platforms, and techniques used to drive traffic to your website.
Analytical Skills: As a digital strategy consultant, I can track and analyze data to evaluate the performance of advertising campaigns and make improvements accordingly. I know how to identify trends, patterns, and growth opportunities, using this information to make informed decisions about campaign management.
Customer Focus: I am attentive to your needs and objectives, working closely with you to understand your real expectations and adapt your strategy accordingly.
Flexibility: I can adapt to changes in the advertising environment, using my expertise to navigate a constantly evolving landscape. I can change tactics based on trends and changes in user behavior, allowing me to optimize advertising campaigns dynamically and in real-time.
Commitment to Results: My ultimate goal is to maximize the return on investment for your business.
French
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Bordeaux (up to 10km), Lille (up to 10km), Perpignan (up to 10km)
Experience
- MonCoachMarketing - Entreprise de service numérique (ESN)Digital Consultant & Project ManagerE-COMMERCEJuly 2018 - Today (7 years and 11 months)Paris, FranceHere are some points about my expertise:° Planning and management of online advertising campaigns° In-depth knowledge of advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.° Analysis of advertising performance and optimization of campaigns based on key performance indicators (KPIs)° Use of audience tracking tools such as Google Analytics to measure the effectiveness of advertising campaigns° Ability to work with creative teams to create eye-catching advertising visuals° Excellent communication and negotiation skills to work with advertising partners such as advertising agencies and website publishers° Knowledge of the latest online advertising trends and industry best practices
- Locasun - Groupe LeboncoinWeb Traffic Acquisition ManagerTRAVEL AND TOURISMSeptember 2016 - September 2019 (3 years and 1 month)Barcelone, SpainMy mission was to optimize all acquisition channels to give visibility to the Locasun website and generate maximum qualified traffic:- Implementation of the acquisition and traffic optimization strategy- Analysis of traffic frequency and channel positioning, and measurement of actions taken for traffic optimization- Technological and strategic monitoring
- VeryChic - Groupe AccorHotelsEmail Marketing CRM ManagerTRAVEL AND TOURISMOctober 2015 - September 2016 (11 months)Barcelone, SpainAs the CRM emailing manager, I was responsible for the management, production, and execution of CRM emails:- Development of the emailing campaign schedule with the marketing team.- Communication with the editorial and production team on the branding aspect.- Collaboration with the data scientist on segmentation and targeting of sends to a specific portion of the database.
Recommendations
JB
+1
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Education
- Entrepreneurship CertificateHEC Montréal2018Formation à distance pendant 3 mois sur le fonctionnement de la gestion d'une entreprise familiale et de son organisation : • Démystifier les entreprises familiales • Présenter les avantages et les défis des entreprises familiales • Présenter des modèles permettant de saisir et de comprendre les particularités des entreprises familiales • Utiliser les bons modèles et outils • Déterminer le cycle de vie de l’entreprise • Comprendre le rôle du gestionnaire et du propriétaire • Structure de gouvernance • Planification de la continuité
- Master Digital Marketing ManagerIsefac groupe Ionis2015Former des futurs managers en marketing et web marketing STRATÉGIE MARKETING WEB MANAGEMENT MANAGEMENT STRATÉGIE CRÉATIVE BUSINESS ENGLISH