About Hendrick
French
Native or bilingual
English
Native or bilingual
Experience
- NovatrrFounder • Digital Strategy ConsultantDIGITAL AND ITDecember 2025 - Today (8 months)Paris, FranceNovatrr was born from a simple conviction:Today, a website should never be just a showcase. It should be a real business development tool.After several years of experience in web development, communication, digital marketing, and project management, I created Novatrr to help companies build a high-value digital presence.I guide my clients from strategic thinking to project launch by designing custom websites, built to enhance their credibility, improve their Google visibility, and convert more visitors into leads.Each project is designed around four pillars:• Brand Image:A coherent and differentiating digital identity.• User Experience:A fluid journey that inspires confidence from the first seconds.• Performance:Fast, secure, and SEO-optimized websites.• Growth:A digital strategy focused on acquisition, visibility, and conversion.At Novatrr, we don't just create websites. We design growth tools built to make businesses more visible, more credible, and more successful.
- ProofgentWordPress Web ConsultantDIGITAL AND ITFebruary 2020 - December 2024 (4 years and 10 months)Paris, FranceSince 2020, I've been supporting theProofgentagency in designing professional websites for companies in various sectors.Each project is designed to meet a dual objective: offer a fluid user experience while enhancing the company's visibility, credibility, and brand image.I am involved in the creation and redesign of WordPress sites, tailoring each project to the client's specific needs: visual identity, content architecture, performance optimization, and user experience.This collaboration has allowed me to deepen my expertise in web project management, client relations, and the design of results-oriented digital solutions.Today, this experience directly fuels Novatrr's approach: creating websites that become real growth tools for businesses.
- Universal MusicCommunity Manager · Digital CommunicationPRESS AND MEDIADecember 2014 - December 2015 (1 year)Paris, FranceAlongside my journalistic work at French2Def, I joinedUniversal Musicas a Community Manager to support the digital communication of several artistic projects.My mission was to increase artists' visibility on social media by creating engaging content, managing communities, and fostering interaction with users.This experience allowed me to deepen my understanding of the mechanisms that build brand awareness: editorial consistency, content strategy, community engagement, and posting regularity.I also strengthened my skills in digital communication, copywriting, and image management in a demanding environment where every communication shapes public perception.This experience continues to influence my approach to website design and digital strategies:a company only develops sustainably when it inspires confidence, creates engagement, and builds a coherent brand image.
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Education
- WordPress, WooCommerce, and Website CreationContinuing Education and Professional ProjectsDéveloppement de sites vitrines et e-commerce pour des clients en France et à l'international. Maîtrise de WordPress, WooCommerce, UX/UI, SEO et optimisation des performances.
- Shopify & E-commerceContinuing Education through PracticeConception et déploiement de boutiques Shopify pour des entreprises internationales, optimisation de l'expérience utilisateur, des parcours d'achat, et accompagnement des marques dans leur développement digital.
Certifications
- PECB Certified Lead Ethical HackerORSYS Digital School2022
- Web Writer and CopywritingF2D Media - Noisy le Grand2014