Freelancer profile translated to English.
Back to original languageAbout Héloïse
✨ Graphic Designer & Art Director | Visual Identity & Communication ✨
👁️ Creativity & Visual Impact
With a master's degree in art direction, I design coherent, impactful, and tailor-made visual identities and communication materials. My expertise in graphic design allows me to create logos, brand guidelines, print & digital materials, always in line with the brand image and strategic objectives of my clients.
🎨 Expertise & Services
With several years of experience in freelance and corporate settings, I assist you in creating a strong and differentiating identity:
✔️ Branding & Visual Identity (logotype, brand guidelines, visual storytelling)
✔️ Print & Digital Materials (flyers, brochures, posters, web banners, newsletters)
✔️ Art Direction & Consulting (benchmark, mood board, visual universe creation)
✔️ Publishing & Layout (books, magazines, fanzines)
✔️ Photography & Video (shoots, art direction, retouching, editing)
✔️ Social Media (post creation/writing, ads, stories)
💡 Why work with me?
My approach is based on a strong artistic vision, advanced technical mastery (Illustrator, Photoshop, InDesign, Photography), and great rigor in project management. I place particular importance on listening, collaboration, and adapting to the specific needs of each client.
📩 Have a project? Feel free to get in touch to discuss your needs in detail and establish a tailored quote.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- ErborianDigital Graphic DesignerJanuary 2025 - Today (1 year and 5 months)Paris, FranceRedesign of digital and print materials to strengthen the brand's visual identityCreation of art direction for digital communication campaignsDevelopment of mood boards and photographic briefs, supervision of retouching and finalization of visualsDevelopment of engaging creative concepts in line with marketing and branding objectivesImplementation of new processes to optimize graphic production workflows
- WebForce3Social Media Manager - CommunicationEDUCATION AND E-LEARNINGJuly 2020 - July 2023 (3 years)Paris, France+ Manage an effective editorial and distribution calendar+ Distribute content (blog, video, podcast) on social networks: LinkedIn, Twitter, Facebook, Instagram, and YouTube+ Engage social media and the internal social network via Workplace+ Identify new partnerships to co-create social media content+ Maintain constant monitoring of industry innovations and news to share relevant updates+ Provide analytical reporting of actions (engagement, reach, click-through rates, etc.) and their impact on monthly web traffic+ Create content for distribution (articles, videos, photos...)
- My-FinanceContent CreatorREAL ESTATEMarch 2020 - Today (6 years and 2 months)Lyon, FranceContent creation for brochures - distribution to real estate agencies, monthly brochures with real estate brokerage rate updates.Creation of a wording text of approximately 600-700 characters, on a current and unusual real estate topic + Creation of a game (crossword/spot the difference type...) related to the text's topic.
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Education
- Master Art Director Multimédiaintuitlab pro2024Brand Design UX Design Motion Design Editorial
- Bachelor of Psychology & Cognitive SciencesUniversité lumière Lyon 22020Psychologie et Sciences cognitives humaine & animale
Certifications
- Increase your traffic with natural SEOOpenClassrooms2020
- Introduction to Digital MarketingOpenClassrooms2019