About Heloise
You know SEO is essential, but...
How do I help you concretely?
Why work with me?
French
Native or bilingual
English
Fluent
Experience
- FreelanceSEO Consultant - Strategy, Optimization & MonetizationJanuary 2024 - Today (2 years and 5 months)👉I help businessesand web entrepreneurstransform their website into a real growth leverthrough actionable, results-oriented SEO.In parallel, I manage my own websites, which allows me to test the most effective SEO strategies in real-time before applying them to my clients.
SEO Consultant
- ComprehensiveSEO Audit& actionable recommendations (technical, content, link building)
- Editorial & Semantic **Strategy**: keyword research, content structuring, and optimization of strategic pages
*Performance Monitoring & Analysiswith Google Search Console, Google Analytics, and third-party tools🔍 **Differentiating Approach**: Unlike traditional services that stop at recommendations, I directly implement SEO actions for concrete and measurable results.📌 Why work with me?
- Actionable SEO & immediate ROI → No fluff, only what works
- Field experience with my own sites → I apply what I recommend
- Single point of contact, 0 wasted time → I do the technical and editorial optimizations myself
- Business & Monetization Vision → Results-oriented SEO, not just traffic for traffic's sake
📩 Need an expert eye on your SEO or digital strategy? Contact me! - AEP DigitalSEO & Webmarketing ConsultantDIGITAL AND ITApril 2022 - December 2023 (1 year and 9 months)👉 Strategic and operational support for30+ clients(e-commerce, B2B, SaaS, SMEs) to develop their digital acquisition and maximize their online visibility.
Global Strategy & Personalized Monitoring:
- Development and management ofwebmarketing strategiesaligned with clients' business objectives
*Detailed reportingand actionable recommendations for continuous optimizationSEO – Natural Referencing & Organic Growth
- Technical & SemanticSEO Auditsto identify and correct referencing obstacles
- **Advanced link building strategy**: acquisition of quality backlinks & performance monitoring
- Implementation andmonitoring of SEO KPIsvia Google Search Console, Google Analytics, and third-party tools
SEA – Paid Referencing & Rapid Acquisition (Total Budget: €50K)
- Creation andmanagement of Google Ads campaigns(Search, Display, Remarketing)
- Monitoring andanalysis of advertising performancevia Google Ads, Google Analytics, and Data Studio
SMO – Social Media Advertising (Total Budget: €20K)
- Development of a media plan and acomplete advertising strategyon Facebook Ads, LinkedIn Ads, and Twitter Ads
- Creation andoptimization of Social Ads campaignsto maximize engagement and ROI
- Analysis andperformance reportingto continuously optimize campaigns
- AEP DigitalWebmarketing Project ManagerDIGITAL AND ITJanuary 2017 - December 2018 (2 years)Budapest, Hungary2-year V.I.E mission in Budapest- Management of webmarketing strategy for about ten clients: Monthly phone check-ins- Natural Referencing (SEO): Content creation, backlink optimization, SEO audits- Paid Referencing (SEM): Creation of Google AdWords campaigns, traffic and bid optimization, monthly report creation (using various tools: Google Ads, Google Analytics...), SEM audits- Social Referencing (SMO): Media plan and complete advertising strategy on Facebook Ads, LinkedIn Ads, and Twitter Ads- SEO, SEA, and Social Media Training Officer within the company
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Education
- Master in ManagementAudencia Business School2017Cursus Grande École de Commerce Spécialité Marketing Digital Semestre d'études à Hong Kong
- Fullstack ProgramLe Wagon2019Coding bootcamp intensif de 9 semaines - pour apprendre HTML, CSS, Bootstrap, JavaScript ES6, SQL, git, GitHub, Heroku et Ruby on Rails
Certifications
- Google Ads Search CertificationGoogle
- Google Ads Shopping Ads CertificationGoogle