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Heloise MazingarbeHM

Heloise Mazingarbe

SEO E-Commerce and B2B - SEO Audit / SEO Strategy

€450/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Heloise

You know SEO is essential, but...

❌ You lack the time or resources to manage it effectively?
❌ You've already tried SEO actions without seeing real results?
❌ You don't know where to start to boost your traffic and conversions?

You're not alone! Many companies invest in SEO but don't see a direct impact. Why? Because recommendations stay on paper, and nothing really changes on their site.

👉 That's where I come in.

I don't just tell you what to do, I do the optimizations for you.

How do I help you concretely?

âś” Actionable SEO Audit: I identify the obstacles blocking your visibility and growth
âś” Direct Optimization & Implementation: No need for a developer, I implement the SEO actions that matter
âś” Strategic Content & Link Building: I improve your pages to capture more qualified traffic and convert
âś” 80/20 Approach: Prioritizing the 20% of actions that generate 80% of the results

Why work with me?

✅ Single point of contact → No wasted time, no intermediaries
✅ Zero fluff, 100% results → Targeted actions, measurable results
✅ Proven experience → 5 years in agencies, 100+ clients supported

Want to see what I can do for your site? Contact me for a free express audit and let's take action!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    SEO Consultant - Strategy, Optimization & Monetization
    January 2024 - Today (2 years and 5 months)
    👉I help businessesand web entrepreneurstransform their website into a real growth leverthrough actionable, results-oriented SEO.


    In parallel, I manage my own websites, which allows me to test the most effective SEO strategies in real-time before applying them to my clients.

    SEO Consultant

    • ComprehensiveSEO Audit& actionable recommendations (technical, content, link building)
    *Technical Optimization& implementation of SEO fixes (speed, indexing, internal linking)
    • Editorial & Semantic **Strategy**: keyword research, content structuring, and optimization of strategic pages
    *Link building strategy& backlink acquisition to strengthen site authority

    *Performance Monitoring & Analysiswith Google Search Console, Google Analytics, and third-party tools


    🔍 **Differentiating Approach**: Unlike traditional services that stop at recommendations, I directly implement SEO actions for concrete and measurable results.

    📌 Why work with me?

    • Actionable SEO & immediate ROI → No fluff, only what works
    • Field experience with my own sites → I apply what I recommend
    • Single point of contact, 0 wasted time → I do the technical and editorial optimizations myself
    • Business & Monetization Vision → Results-oriented SEO, not just traffic for traffic's sake

    đź“© Need an expert eye on your SEO or digital strategy? Contact me!
    Search Engine Optimization (SEO) SEO Audit SEO Strategy SEO Copywriting SEO Link Building WordPress SEO Google Search Console SEO Google Analytics Google Tag Manager
  • AEP Digital
    SEO & Webmarketing Consultant
    DIGITAL AND IT
    April 2022 - December 2023 (1 year and 9 months)
    👉 Strategic and operational support for30+ clients(e-commerce, B2B, SaaS, SMEs) to develop their digital acquisition and maximize their online visibility.

    Global Strategy & Personalized Monitoring:

    • Development and management ofwebmarketing strategiesaligned with clients' business objectives
    *Monthly follow-up meetingsto adjust strategy based on performance and opportunities

    *Detailed reportingand actionable recommendations for continuous optimization

    SEO – Natural Referencing & Organic Growth

    • Technical & SemanticSEO Auditsto identify and correct referencing obstacles
    *Content Optimization& key pages to improve positioning and conversion
    • **Advanced link building strategy**: acquisition of quality backlinks & performance monitoring
    • Implementation andmonitoring of SEO KPIsvia Google Search Console, Google Analytics, and third-party tools

    SEA – Paid Referencing & Rapid Acquisition (Total Budget: €50K)

    • Creation andmanagement of Google Ads campaigns(Search, Display, Remarketing)
    *Bid optimizationand ad management to maximize ROAS and reduce cost per conversion
    • Monitoring andanalysis of advertising performancevia Google Ads, Google Analytics, and Data Studio
    *Analysis reportsand strategic adjustments based on conversion data

    SMO – Social Media Advertising (Total Budget: €20K)

    • Development of a media plan and acomplete advertising strategyon Facebook Ads, LinkedIn Ads, and Twitter Ads
    • Creation andoptimization of Social Ads campaignsto maximize engagement and ROI
    *A/B testingof audiences and advertising messages to improve conversion rates
    • Analysis andperformance reportingto continuously optimize campaigns
    Search Engine Optimization (SEO) SEO Audit SEO Copywriting SEO Link Building SEO Training SEO Strategy WordPress SEO SEO Natural Referencing Google Analytics Google Search Console Google Tag Manager
  • AEP Digital
    Webmarketing Project Manager
    DIGITAL AND IT
    January 2017 - December 2018 (2 years)
    Budapest, Hungary
    2-year V.I.E mission in Budapest

    - Management of webmarketing strategy for about ten clients: Monthly phone check-ins
    - Natural Referencing (SEO): Content creation, backlink optimization, SEO audits
    - Paid Referencing (SEM): Creation of Google AdWords campaigns, traffic and bid optimization, monthly report creation (using various tools: Google Ads, Google Analytics...), SEM audits
    - Social Referencing (SMO): Media plan and complete advertising strategy on Facebook Ads, LinkedIn Ads, and Twitter Ads
    - SEO, SEA, and Social Media Training Officer within the company
    SEO SEO Copywriting SEO Audit SEO Link Building SEA SEM Google AdWords Google Analytics Facebook Marketing LinkedIn Marketing Twitter Marketing Bing Ads

Recommendations

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Guillaume PeltierGP
+3
Former user and 5 other people have recommended Heloise

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Education

  • Master in Management
    Audencia Business School
    2017
    Cursus Grande École de Commerce Spécialité Marketing Digital Semestre d'études à Hong Kong
  • Fullstack Program
    Le Wagon
    2019
    Coding bootcamp intensif de 9 semaines - pour apprendre HTML, CSS, Bootstrap, JavaScript ES6, SQL, git, GitHub, Heroku et Ruby on Rails

Certifications

  • Google Ads Search Certification
    Google
  • Google Ads Shopping Ads Certification
    Google

Skill set

Categories