Freelancer profile translated to English.

Description

Hello,

Expert in multi-channel strategy and digital acquisition, I support brands in defining and implementing high-performing global marketing strategies, while ensuring rigorous management of budgets and results.

Accustomed to leading teams of experts, defining precise scopes of work, and coordinating complex systems, I ensure operational excellence and the achievement of business objectives.

Do not hesitate to contact me,

Hope to see you soon,

Héloïse

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Petra Media
Independent & Co-Founder – Strategy and Media Director
July 2022 - Today (3 years and 11 months)
Île-de-France, France
Identification of target audiences based on consumer insights and data (Kantar) Conception of integrated and omnichannel media plans (TV, digital, social, OOH, etc.) Determination and management of associated investments (budget, buying methods, channels, optimizations). Establishment of clear KPIs to measure campaign effectiveness (reach, engagement, ROI, ROAS, etc.) Identification of market opportunities and integration of new technologies (AI, automation, cookieless targeting) into media strategies. Analysis & reporting of campaigns (Google Analytics, Facebook Business Manager, Google Ads…)
Google Analytics Paid Media Stratégie webmarketing Kantar Réseaux sociaux
EssenceMediacom
Account Director
July 2022 - December 2024 (2 years and 5 months)
Île-de-France, France
Management of integrated teams responsible for media planning, buying, and execution to ensure smooth and efficient campaign delivery. Strategic coordination with global and regional teams on strategic directions, guidelines, and client deliverables. Supervision of staffing on the account in collaboration with the Client Lead and management of the scope of work (SOW). Identification of development opportunities, anticipation of client needs, and implementation of internal processes to exceed expectations.
Paid Media Planning stratégique
Huawei
Senior Media Manager
August 2020 - July 2022 (1 year and 11 months)
Île-de-France, France
Strategy and planning of multi-channel campaigns for Huawei CBG France Offline campaigns (TV, outdoor, DOOH, radio, print, etc.) Online campaigns (SMO, SEO, SEA, display, OLV, etc.) Annual budget allocation, KPI definition, and performance reporting.
Paid Media Planning stratégique