Freelancer profile translated to English.
Back to original languageAbout Heloise
Hello, I'm HĂ©loĂŻse.
I help ambitious entrepreneurs and brands build a strong, coherent, and desirable brand image through a lasting visual identity and website.
The goal is not just to have “a pretty logo” or a beautiful website, but to create an aligned, recognizable, and credible brand, capable of attracting the right clients, gaining perceived value, and supporting your long-term evolution.
Desired results:
✨ A more professional and differentiating image
🎯 A coherent brand that inspires confidence
🖥️ A website designed to convert without sacrificing aesthetics
🌱 Solid foundations for sustainable business growth
What I offer:
✔️ Branding & Art Direction
• Brand image strategy
• Mood boards & creative direction
• Visual identity creation
• Logos & monograms
• Graphic guidelines
• Color palettes, typography & visual universe
• Brand graphic elements & patterns
• Photo & content art direction
✔️ Web Design & User Experience
• Web & UX strategy
• Showcase and e-commerce websites
• Squarespace, Showit, Shopify, Webflow
• Responsive design (mobile, tablet, desktop)
• Support and training for use
✔️ Brand Assets & Content
• Social media
• Custom Canva templates
• Brochures, cards, PDF guides
• Presentations & marketing materials
• Packaging & print materials
I place great importance on strategy, user experience, and visual details to design universes that are both aesthetic, coherent, and functional.
Tools mastered:
Adobe Creative Suite, Figma, Showit, Squarespace, Shopify, Webflow, Framer, Wordpress, Canva, Notion, Generative AI
🇫🇷 🇬🇧 French & English
📍Based in Les Sables d’Olonne, I work remotely with clients in France and internationally.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Agence Mapy
On Malt
Squarespace Showcase Website RedesignJune 2025 - June 2025 (1 month)Complete redesign of the agencemapy.com showcase websiteUX/UI DesignStrategic guidance on user journeys and creation of optimized contentResponsive integrationSEO optimizationShowcasing projectsVideo training on website usage - KASANI GmbHSquarespace Website DesignerDecember 2024 - March 2025 (2 months)• Redesign of the kasani.de website on Squarespace• Modernize the site to reflect the brand's values and a clean minimalist design• Optimization of layout and content for easy browsing• Integration of storytelling and enhancement of the brand’s commitments• Highlighting their interior design projects through dedicated sections
- BRB IMMOBILIERBrand & Website Designer (Visual Identity and Squarespace Website)June 2024 - October 2024 (4 months)I assisted RĂ©mi in creating his real estate consulting business with the following projects:- Definition of brand strategy and brand name- Visual identity design- Website design, SEO optimized, on Squarespace
Reviews
Josephine
Joséphine Sand
Reviewed on 8/5/2025
I recommend HĂ©loĂŻse to any solopreneur or business looking to create their first website. She is wonderfully responsive, fast, and delivers high-quality results, even better than I expected. So thank you again!
Marie-Apolline
Agence Mapy
Reviewed on 6/27/2025
HĂ©loĂŻse redid my website by adopting my visual identity, and I am delighted with it.
A big thank you for your professionalism, your enthusiasm, your deep understanding of my challenges, my business, and my desires, your appropriation of the art direction, and the rigor in managing this project. I needed exactly this type of support at this crucial moment for me, and even though I was short on time, you managed to complete everything, on time and even ahead of schedule.
Recommendations
CL
FU
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of Science in General ManagementIAE Aix en Provence2013Focus Communication & Marketing, filière anglaise
- Graphic Design Bachelor of Fine Arts / Foreign Languages applied to International RelationsUniversity of Central Missouri2012Major en graphic design, minor en langues étrangères appliquées (espagnol)