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Héloïse KocherspergerHK

Héloïse Kochersperger

Digital Communication Consultant ⭐

€400/day
Colmar, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Héloïse

Hello 👋 , my name is Héloïse and I am a freelance digital communication specialist.

I can assist you with:

- Auditing your current situation: visual identity, brand DNA, website content, social media, natural referencing, competitor benchmarking

- Implementing a digital strategy aligned with your KPIs

- Managing your social media, community management, SEO optimization, and creating/writing your web content

My Specialties
Social Media:
- Social media and blog management
- Creating content optimized for each platform: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
- Managing the publication calendar/scheduling
- Campaign reporting / Monitoring campaign and content performance.
- Defining social media strategies

Content Manager:
- Defining the content creation strategy: identifying communication opportunities, identifying topics to address
- Implementing the content distribution strategy across various channels
- Writing content (blog, category, magazine, white paper)
- SEO Optimization

My Experiences 💼
• Senior Project Manager - Studio Drive - 1 year and 6 months
• Digital Project Manager - Agence À suivre - 7 months
• Content and Community Manager - 1ère Position - 1 year and 3 months
• Communication Officer - Les Toques Blanches Lyonnaises

📍I am available starting today for assignments throughout France, in Lyon, and in Alsace.

Feel free to contact me to discuss your projects. See you soon!
  • English

    Conversational

  • German

    Conversational

  • French

    Native or bilingual

Can work on-site
Colmar (up to 30km), Strasbourg (up to 10km), Mulhouse (up to 10km)

Experience

  • Studio Drive
    Senior Video Project Manager
    SOCIAL NETWORKS
    April 2021 - Today (5 years and 2 months)
    Lyon, France
    > Analysis of client briefs, writing of scoping documents
    > Project management and monitoring: preparation of internal briefs, creative briefs, schedule preparation and monitoring, correction rounds and budget tracking, resource booking and planning
    > Quality control of deliverables
    > Daily interface with clients (worklists, rounds, deliveries, reports)
    > Management and monitoring of production (shooting) with external partners > Gross margin financial monitoring
    > Participation in recommendations (market research, planning, budget)
    > Recruitment and supervision of interns and apprentices
  • agence À Suivre
    Digital Project Manager
    October 2020 - April 2021 (6 months)
    Lyon, France
    • Web project management (brief taking, client request analysis, planning definition, meeting facilitation, risk analysis…)
    • Production monitoring
    • Social Media management: social media strategy implementation, planning writing, reporting, creative briefs
    • Webmastering & multimedia content production
    • Natural referencing (SEO)
    • Audience analysis
    • Email campaign launch
    • Implementation of dedicated campaigns (Oscar l'Agence): Real estate promotion
    • Technological watch
  • 1ère Position
    Content and Community Manager
    August 2019 - October 2020 (1 year and 2 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    Social Media (50%):
    - Social media and blog management
    - Creating content optimized for each platform: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
    - Managing the publication calendar/scheduling
    - Campaign reporting / Monitoring campaign and content performance.
    - Defining social media strategies
    - Working with the artistic team (graphic designers) Content Manager (40%):
    - Defining the content creation strategy: identifying communication opportunities, identifying topics to address
    - Implementing the content distribution strategy across various channels
    - Writing content (blog, category, magazine, white paper)
    - SEO Optimization Pre-sales support (10%):
    - Defining creative, editorial, and social media recommendations
    - Presenting projects to clients

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Education

  • Master 2 Digital Strategies, Strategic Planning, and Brand Content, Study of Communication and Media
    Sup de Pub - Groupe INSEEC
    2019
    Master 2 Stratégies Digitales, Planning Stratégique et Brand Content, Étude de la communication et des médias
  • Master 1 Digital Marketing and Communication, 360° Communication, Digital Communication, Digital Marketing
    Sup de Pub - Groupe INSEEC
    2018
    Master 1 Marketing Digital et de Communication , Communication 360°, Communication digitale, Maketing digital

Skill set (17)

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