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Malt Strategy
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Malt Tech Trends 2026
Héloïse HenniauxHH

Héloïse Henniaux

Growth Manager

€690/day
Paris, FR
3-7 years
Growth marketing
Lead Generation
Paid Media
Data Analysis
Budget Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Héloïse

I help companies grow their business through a results-oriented marketing strategy.
I support brands in structuring their acquisition: understanding what works, choosing the right levers, and deploying them effectively.

I intervene on:
  • Analysis of the current situation and business challenges
  • Definition of an acquisition strategy adapted to resources and priorities
  • Implementation and monitoring of acquisition levers (paid, partnerships, targeted marketing actions)
  • Steering of actions to ensure they generate concrete results
  • Development and management of partnerships useful for growth

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 10km), Lille (up to 50km)

Experience

  • Skill and You
    Traffic Manager
    EDUCATION AND E-LEARNING
    October 2025 - May 2026 (7 months)
    • Management of an affiliate and partner network to achieve budget, lead volume, and conversion objectives.
    • Management of partner relations: negotiation, monitoring of collaborations, optimization of acquisition systems, and development of new opportunities.
    • Analysis of marketing and sales KPIs, identification of optimization levers, and implementation of corrective actions to maximize profitability.
    • Strategic advice on budget exercises, performance forecasts, and allocation of acquisition investments.
    • Support for the integration and operational handover of a new team member to the position.
    Lead Generation Affiliation Meta Ads Budget Management Data Analysis
  • Aya
    Success Manager
    SOCIAL NETWORKS
    November 2025 - March 2026 (4 months)
    • Management of the agency's commercial development and growth: strategy definition, multi-channel prospecting, and acquisition of new clients.
    • Structuring and optimization of the commercial offering: positioning, creation of new offers, and improvement of the conversion rate.
    • Implementation of internal processes and client monitoring to improve operational efficiency, satisfaction, loyalty, and upsell opportunities.
    Acquisition Strategy Sales Strategy Customer Satisfaction Meta Ads
  • Skill and You
    Acquisition Manager
    EDUCATION AND E-LEARNING
    September 2022 - October 2025 (3 years and 1 month)
    • Management of the multi-channel acquisition strategy for 13 schools, including SEA, SEO, SMA, affiliation, and display.
    • Definition of annual objectives with marketing and sales teams, and management of external agencies and affiliate networks.
    • Management of cross-functional projects such as landing page creation, dashboard development, and performance tracking optimization.
    Acquisition Strategy SEA SMA Affiliation Growth marketing
Check out Héloïse's experience

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Education

  • Msc in Marketing Management, Luxury & Fashion
    EDHEC Business School
    2019
    Msc in Marketing Management, Luxury & Fashion
  • Bachelor in Business Administration
    EDHEC Business School
    2018
    Bachelor in Business Administration
Check out Héloïse's education

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