Freelancer profile translated to English.
Back to original languageAbout Héloïse
👋 Hello,
I'm Héloïse, a UX, SEO/GEO content strategist, specializing in the legal, financial, and real estate sectors.
My mission: to make your content clear, reliable, and visible, both on Google and in AI engines (ChatGPT, Perplexity, Gemini…).
🎯What I do
I support companies at every stage of their editorial strategy:
- **Audit & Scoping**: Analysis of online presence, SEO and UX recommendations.
- **Content Strategy & Design**: Definition of tone, structures, and editorial positioning.
- **Creation & Optimization**: UX & SEO writing for static pages, solution pages, blog articles, or premium content (guides, white papers, newsletters…).
🧠My Method
I combinehuman expertise and generative AIto gain efficiency, without ever sacrificing quality:
- In-depth research and manual verification of sources,
- Clear structuring and information hierarchy,
- Double optimization SEO + GEO (Generative Engine Optimization),
- Multi-stakeholder coordination (agencies, subject matter experts, designers…).
💼My Clients
Legaltechs, fintechs, accountants, lawyers, real estate and consulting professionals.
💡My Approach
Combining editorial rigor, strategic vision, and digital efficiency. Content that informs, reassures, and converts, designed for both your users and search engines.
📩Shall we talk?
I will respond quickly and propose an approach tailored to your brand.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Montpellier (up to 10km), Le Mans (up to 10km)
Experience
- Noun PartnersConsultant & SEO WriterCONSULTING AND AUDITSFebruary 2026 - Today (4 months)- The site experienced a significant drop in traffic since 2025. The diagnosis pointed to three causes: lack of a global SEO strategy, flawed site structure, and probable algorithmic penalties related to the strengthening of E-E-A-T criteria on YMYL sites (the firm operates in sensitive tax and wealth management matters).- I rebuilt the site's architecture into coherent thematic clusters, eliminated cannibalization risks, and managed the optimization of existing content (SEO briefs, rewrites, merges, 301 redirects, internal linking, etc.).
- b-Sharpe SAContent Strategy & Design Consultant (UX & SEO)BANKING AND INSURANCEOctober 2025 - Today (8 months)Genève, Switzerland- I am supporting b-sharpe, a Swiss fintech specializing in currency exchange, with their editorial content and website redesign integration, in collaboration with the CMO, the web agency, and the SEO agency, to transform scattered content into clear, conversion-oriented journeys.- I design and write strategic pages, from editorial scoping to optimized web writing, aligning messages with persona expectations (cross-border workers, businesses, high-net-worth individuals).- I manage the end-to-end content strategy: SEO architecture, page hierarchy, UX writing, brand tone, FAQ, B2B/B2C solution pages, and blog.- I integrate all pages directly on WordPress, using the design system provided by UX/UI and custom blocks developed by the web agency, which I adapt and orchestrate according to the needs of each page.
- Groupe Le MondeLegal SEO WriterPRESS AND MEDIAJune 2024 - Today (2 years)Assisting Le Monde in launching its new Legal Announcements activity, from strategic design to editorial implementation.- SEO and Editorial Strategy: Defining and deploying the content strategy for a newly created section, aiming to position Le Monde in a competitive market and capture qualified traffic.- Editorial Production: Writing all the practical guides in the section, simplifying complex legal topics (business creation, statutory changes, business cessation, etc.) to make them accessible to SME managers.- SEO Optimization: Semantic research, structuring content for search engines, and building the section's internal linking to maximize organic visibility and thematic authority.
Reviews
Recommendations
LB
MG
+3
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Education
- Master 2 Law of Creation and DigitalPanthéon-Sorbonne and Paris-Saclay2017Droit de la propriété intellectuelle
- Master 1 Business LawUniversity of Montpellier2016
Certifications
- Webflow Development and Figma MockupLe Wagon2024