About Heloise
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Héloïse FougeraySEO & Legal Web Copywriter - LawyerAugust 2021 - Today (4 years and 10 months)Paris, France• The problem I solve? • Simplifying complex and technical subjects without distorting their essence, to make them accessible.• My tools? • My pen, my Master's degree in Law, and SEO.• The clients who like me? • Professionals in law and finance (business law, taxation, blockchain, electronic signature...) and real estate (energy renovation, co-ownership, employee representative committees...).• My education? • A Master's degree in Intellectual Property Law from Sorbonne University and a Bachelor's degree equivalent in Webflow development and Figma mockups from Le Wagon.• What do I do concretely? • I write SEO-optimized articles, white papers, press releases, pillar pages, landing pages, and more! I also offer, if needed:- SEO Strategy- Its implementation• My professional experience? • Diverse (lawyer at Hachette Livre, Christie's, the Professional Committee of Art Galleries, then SEO copywriter at Legalstart, then co-founder of a cultural event search platform, and finally a full-time freelance SEO copywriter).• My additional skills? • HTML, CSS, Wordpress, Canva, Figma mockups, Webflow development. This is (very) useful for contributing to projects involving various stakeholders (web agency, communication agency, SEO agency, legal professionals, developers, UX/UI designers, etc.).
- BibiCo-Founder - Legal & Content ManagerCULTUREOctober 2020 - June 2022 (1 year and 8 months)Halle Freyssinet - Station F, Paris, France- Writing SEO-optimized briefs and articles on news and cultural events (exhibitions, important events, cultural walks, tech and culture news, etc.)- Writing reviews and filming for social media during press invitations (exhibition openings, premieres, etc.)- Defining strategy and managing social media (Instagram, Facebook, LinkedIn, TikTok): posts, reels, contests, community engagement- Writing the weekly newsletter- Creating visuals and sales materials- Managing all legal matters (corporate law, trademark law, copyright law, etc.)- Defining and implementing the website's SEO strategy- Team management
- Hachette LivreLawyer - Literature DepartmentPUBLISHINGJuly 2019 - June 2020 (11 months)Île-de-France, France• As a lawyer:- Drafting contracts (partnership, IT, publishing)- Consulting: legal advice (IP, trademarks, GDPR, marketing, etc.)- Managing trademark and domain name portfolios- Ensuring GDPR compliance for publishers (websites, marketing, contests, etc.)
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Education
- RNCP 6, Web design & WebflowLe Wagon2024Certification - RNCP 6, Web design & Webflow - Équivalent bac+3
- Master 2 (M2) Droit de la Création et Numérique, Mention Bien, Droit de la propriété intellectuelleUniversité Paris 1 Panthéon-Sorbonne2017Master 2 (M2) Droit de la Création et Numérique, Mention Bien, Droit de la propriété intellectuelle