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Heloise FougerayHF

Heloise Fougeray

Certified Web Designer and Webflow Developer - SEO

€250/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Heloise

💼 Certified Webflow designer (RNCP 6 - Le Wagon), I specialize in creating showcase websites and landing pages for small businesses, SMEs, sole proprietors, and professionals in the legal and animal sectors.

👩‍⚖️ My main asset? My legal background, with 4 years of expertise in legal SEO copywriting, allows me to deeply understand the specific challenges faced by lawyers and legaltechs. I know how to adapt the website's content and appearance to their brand image while adhering to SEO best practices.

🔄 My method:
- I use the no-code platform Webflow to create fast, modern, intuitive, responsive, and SEO-optimized websites, delivered quickly and perfectly tailored to your brand image.
- This allows me to offer fast, affordable, and professional solutions without compromising on quality and design.
- I chose Webflow because it's an ultra-powerful no-code platform that enables the creation of websites with complex and customized designs, while ensuring excellent performance and SEO optimization.

🚀 Client Autonomy:
My goal is to train my clients so they can manage their website themselves after delivery, without needing continuous technical support. I therefore guide them through a complete onboarding to Webflow. Before that, I ensure the migration of data from your old site to the new one.

📝 Optional SEO Copywriting:
I also offer SEO-optimized copywriting for website pages, including keyword research and technical optimization for optimal referencing.

💬 Client Testimonials:
If you wish to be reassured about my seriousness and professionalism, feel free to read the client testimonials from my other activity: .malt.fr/profile/heloisefougerayredacteurwebseo

Negotiable rate for the 1st client.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Héloïse Fougeray
    SEO & Legal Web Copywriter - Lawyer
    August 2021 - Today (4 years and 10 months)
    Paris, France
    • The problem I solve? • Simplifying complex and technical subjects without distorting their essence, to make them accessible.

    • My tools? • My pen, my Master's degree in Law, and SEO.

    • The clients who like me? • Professionals in law and finance (business law, taxation, blockchain, electronic signature...) and real estate (energy renovation, co-ownership, employee representative committees...).

    • My education? • A Master's degree in Intellectual Property Law from Sorbonne University and a Bachelor's degree equivalent in Webflow development and Figma mockups from Le Wagon.

    • What do I do concretely? • I write SEO-optimized articles, white papers, press releases, pillar pages, landing pages, and more! I also offer, if needed:
    - SEO Strategy
    - Its implementation

    • My professional experience? • Diverse (lawyer at Hachette Livre, Christie's, the Professional Committee of Art Galleries, then SEO copywriter at Legalstart, then co-founder of a cultural event search platform, and finally a full-time freelance SEO copywriter).

    • My additional skills? • HTML, CSS, Wordpress, Canva, Figma mockups, Webflow development. This is (very) useful for contributing to projects involving various stakeholders (web agency, communication agency, SEO agency, legal professionals, developers, UX/UI designers, etc.).
    Rédaction web Rédaction web SEO Stratégie SEO Intégration web Wordpress
  • Bibi
    Co-Founder - Legal & Content Manager
    CULTURE
    October 2020 - June 2022 (1 year and 8 months)
    Halle Freyssinet - Station F, Paris, France
    - Writing SEO-optimized briefs and articles on news and cultural events (exhibitions, important events, cultural walks, tech and culture news, etc.)
    - Writing reviews and filming for social media during press invitations (exhibition openings, premieres, etc.)
    - Defining strategy and managing social media (Instagram, Facebook, LinkedIn, TikTok): posts, reels, contests, community engagement
    - Writing the weekly newsletter
    - Creating visuals and sales materials
    - Managing all legal matters (corporate law, trademark law, copyright law, etc.)
    - Defining and implementing the website's SEO strategy
    - Team management
    Rédaction SEO Intégration web stratégie de contenus Visuels réseaux sociaux Droit Stratégie SEO création de visuels
  • Hachette Livre
    Lawyer - Literature Department
    PUBLISHING
    July 2019 - June 2020 (11 months)
    Île-de-France, France
    • As a lawyer:
    - Drafting contracts (partnership, IT, publishing)
    - Consulting: legal advice (IP, trademarks, GDPR, marketing, etc.)
    - Managing trademark and domain name portfolios
    - Ensuring GDPR compliance for publishers (websites, marketing, contests, etc.)
    Contrats RGPD Droit des marques Propriété intellectuelle Droit du numérique

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Education

  • RNCP 6, Web design & Webflow
    Le Wagon
    2024
    Certification - RNCP 6, Web design & Webflow - Équivalent bac+3
  • Master 2 (M2) Droit de la Création et Numérique, Mention Bien, Droit de la propriété intellectuelle
    Université Paris 1 Panthéon-Sorbonne
    2017
    Master 2 (M2) Droit de la Création et Numérique, Mention Bien, Droit de la propriété intellectuelle

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