Freelancer profile translated to English.

Description

I help creators and entrepreneurs launch or revamp their online store: from structure to going live, including SEO optimization and visual content creation. I have already supported numerous e-commerce site creation projects, from the design phase to going live, without an agency, without developers.

What I do for you:

E-commerce site creation from A to Z (theme, collections, pages)

Product sheets written and optimized for SEO

Product and lifestyle visuals consistent with your brand universe

Weekly follow-up to progress together at your own pace

Audit and redesign of existing store

My approach is that of a practitioner: I understand the constraints of small structures because I have experienced them firsthand.

Organized, curious, and proactive, I master everyday tools: CMS, Canva, Adobe suite, social networks.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Basic
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Geenaia.com
E-commerce Site Creation
April 2026 - June 2026 (2 months)
Paris, France
Complete creation of the e-commerce store from A to Z on Shopify — without an agency, without developers. Implementation of the navigation structure with collections organized by stone and by benefit, writing and SEO optimization of all product sheets (titles, meta descriptions, alt tags), creation of product and lifestyle visuals, configuration of the newsletter popup, writing of the guide pages (stones & astrological signs, quiz, materials & care), implementation of the delivery policy and legal pages. Result: a complete, coherent, and referenced site, ready to sell from launch.
E-commerce Site Creation E-commerce Store SEO Writing Visual Identity Packshot
HORTENCE PARIS
E-commerce Site Creation
September 2023 - June 2026 (2 years and 9 months)
Creation and launch of the e-commerce site hortence.fr — site structure, collection organization, writing of SEO-optimized pages and product sheets, visual identity consistency. Turnkey delivery without agency or developer.
HORTENCE PARIS
PRODUCT MANAGER, STYLIST, AND PATTERN MAKER
FASHION AND COSMETICS
September 2021 - July 2025 (3 years and 10 months)
Paris, France
Product Shooting & Communication: organization of shootings
(outfits, prototypes, photo direction), retouching & e-commerce/socials
visuals, brand identity consistency.
Product Development & Production: collection management
(design → industrialization), prototype & fitting follow-up,
quality control & final validation.
Sourcing & Purchasing: sourcing of materials & accessories,
supplier selection/negotiation, order & delivery management.
Pattern Making & Grading: creation/grading of patterns (paper
& digital), technical adjustments (CLO3D, Vetigraph).
Technical & Quality: technical sheets & workshop files, continuous
improvement, product compliance monitoring.
Digital & Operational: internal/supplier communication,
e-commerce product sheets (texts/images/SEO), performance monitoring
& competitive intelligence.
Digital Communication Video Editing Photography Print Graphics Fashion Designer-Pattern Maker

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Signup to reveal

MASTER 2 Fashion Communication
Mod'Art International
2021
MASTÈRE 2 Communication de mode
MASTER 1 Fashion Communication
Mod'Art International
2020
MASTÈRE 1 Communication de mode

Check out Héloïse's education

Héloïse Flochel

E-commerce Development · SEO · Visual Content

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