Freelancer profile translated to English.
Back to original languageAbout Héloïse
My name is Héloïse de Nantes (and no, I'm not from Nantes, but from Bayonne!).
Founder of Noflou, a commercial strategy and execution firm.
I help leaders get out of commercial fog: clarify strategy, structure execution, and secure growth.
Based between Bordeaux and Paris, I work throughout France.
15 years of experience in commercial development in demanding environments: Accenture, SAP, Sprinklr (IPO), Shippeo, and Thélio (Data & IA).
I combine strategic vision with field action: structuring, operational implementation, and management.
1) Commercial Strategy & Go-to-Market
Commercial audit and strategic diagnosis
Business model, positioning, and value proposition
ICP, segmentation, and account prioritization
Pricing and offer structuring
Playbook construction
2) Field Execution: Sales Machine & Performance
Structuring the sales function
Sales cycle (discovery → closing)
B2B prospecting & lead generation
MEDDIC, SPIN, Challenger methods
CRM (Hubspot, Salesforce), pipeline, reporting, dashboards & KPIs
Revenue management and sales predictability
Sales & Marketing alignment
-> Commercial coaching, MEDDPIC training, and dedicated workshops
3) Outsourced Sales Management
-> Outsourced Sales Director / Fractional Head of Sales / Interim Manager
Forecast review, sales objectives & revenue management
Sales team management
Recruitment & team structuring (SDR, AE, CSM)
Pre-funding round structuring
Scalable growth support
Compensation plan structuring
Board & investor reporting
Example missions:
Commercial SaaS structuring before funding round
Offer repositioning
Playbook creation
Ad-hoc commercial reinforcement
Pipeline diagnosis and optimization
Additional expertise: SaaS, Data, AI
=> Let's chat for 30 minutes to clarify your challenges?
Héloïse
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 30km), Bordeaux (up to 30km), Biarritz (up to 30km), Marseille (up to 30km), Lyon (up to 30km)
Experience
- Industriel BtoB à impact - EmballageStructuring of the commercial activity - Commercial and organizational assessmentRAW MATERIALS INDUSTRYMay 2026 - Today (3 months)La Rochelle, FranceConducted a commercial and organizational assessment of a 20+ employee impact-driven company experiencing rapid growth and governance challenges.Designed a scalable sales operating model, including commercial governance, performance management, reporting structures and management routines.Advised leadership on organizational effectiveness, decision-making processes, team roles and cross-functional collaboration to support sustainable growth.Identified improvement opportunities across sales, marketing and business development functions, and developed recommendations for capability building and process standardization.Supported executive stakeholders in strengthening alignment, visibility and execution through structured KPIs, management cadences and operational steering mechanisms.
- Mckinsey & CompanyConsulting mission in strategy for a CAC 40 clientCONSULTING AND AUDITSMay 2026 - Today (3 months)Paris, France- Led the deployment of a retail performance improvement program for a Global actor in partnership with McKinsey & Company- Supported business unit transformation through on-site coaching, implementation of sales, retail and after-sales service best practices across the network.- Drove adoption of standards and operating models, ensuring consistent execution and alignment with performance objectives.- Monitored performance through KPI reviews, operational assessments and structured action plans to improve business outcomes.- Acted as a trusted advisor to management teams, combining hands-on coaching, change management and process optimization to accelerate performance improvements.
- Startup Fintech - SaaSCommercial Strategy - PlaybookSOFTWARE PUBLISHINGJanuary 2026 - April 2026 (3 months)Paris, France- Conducted a comprehensive commercial strategy assessment for a fast-growing B2B SaaS company specializing in FP&A and financial planning solutions.- Designed and implemented a scalable go-to-market framework, including ICP definition, market segmentation, value proposition refinement and sales process optimization.- Built the company's sales playbook, covering qualification methodology, opportunity management, prospecting strategy, pipeline governance and forecasting practices.- Advised leadership on commercial organization, performance management and revenue growth initiatives, aligning strategic objectives with execution.- Established sales operating rhythms, KPIs and decision-making frameworks to improve pipeline visibility, conversion rates and overall commercial effectiveness.
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Education
- Master - Business SchoolGrenoble Ecole de Management2013> Majeur en Conseil en Management & Marketing > 4ème année en Apprenticeship chez Accenture; 3ème année en stage chez L'Oréal et au Club Méditerranée 📋 Research Paper entitled “Female entrepreneurship and Gastronomy: The Female Chefs”
Certifications
- BASHOkensei partners