Freelancer profile translated to English.

Description

Digital and Marketing Consultant | Actively contributing to business success since 2011

Marketing expert with over 13 years of experience, my diverse background has allowed me to collaborate with major brands and groups.

Deeply committed to business performance, I ensure the ROI of my campaigns while keeping the customer at the heart of my strategies.

My areas of intervention:

Strategy:

- Marketing, Communication, Digital, Content

- Response to tenders

Consulting and support:

- Social Media

- Influence

- Brand Content

- Copywriting - SEO friendly

E-commerce

- Project management, scoping and operational execution

- Creation of showcase and e-commerce websites

- E-commerce & logistics management

Management

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Publicis Luxe
Digital Marketing Consultant
DIGITAL AND IT
December 2022 - Today (3 years and 6 months)
Paris, France
L'Oréal Luxury Division
YSL Beauty DMI
Helena Rubinstein

Senior Account Manager - Social Lead
- Instagram & Tiktok
- Weibo, Douyin, Wechat, Red

- Develop and implement a coherent editorial strategy
- Define brand guidelines and ensure their implementation on all platforms / ensure the consistency and relevance of content
- Challenge briefs and creatives
- Lead the creator pool (creator selection + content ideas).

- Supervise ongoing activities
- Guarantee the quality of deliverables

Team Management
Influencer Marketing Instagram TikTok Social Media
Confidential
Marketing & Sales Director
DEFENSE AND MILITARY
January 2022 - January 2023 (11 months)
Paris, France
- Identifying growth opportunities
- Drawing up marketing, communication, media & digital plans
- Team management
- Managing partner relations
- Developing partnerships

Member of the Executive Committee
Communication Strategy Influencer Marketing Media Social Media Strategic Planning Business Development Negotiation Team Coordination Digital Marketing Marketing Press Relations
Lightinderm
E-commerce, Acquisition & Marketing Manager
HEALTH AND WELLNESS
April 2021 - September 2021 (6 months)
Paris, France
TRAFFIC ACQUISITION
- Ensuring the visibility of the website and improving its performance on search engines in order to stimulate traffic from Internet users;
- To allocate the traffic acquisition budget between the various levers (Display, SEM, retargeting, RTB, Facebook ads, etc.) in conjunction with the marketing department;
- Manage the media agency and challenge the proposed actions;
- Ensuring that campaigns run smoothly on each lever, measuring performance and optimising campaign ROI;
- Monitor the campaigns run by competing acquisition marketing sites, and propose actions on a "test & learn" basis;
- Brief the existing creative team;
- Creation and implementation of the loyalty program

PR & INFLUENCE
- Managing PR and influencer agencies
- Managing events

E-COMMERCE
- Maintaining and managing the website
- Monitoring traffic, different channels and KPIs
- Sales reporting
- Implementation and launch of a mobile application including augmented reality

- Support for digital B2B
E-commerce Communication Strategy Traffic Acquisition Marketing Social Networks Facebook Marketing Google AdWords Instagram Marketing Branding