Freelancer profile translated to English.
Back to original languageAbout Héloïse
A graduate of CELSA Paris-Sorbonne, I have been supporting brands and agencies for nearly 10 years in the development of their digital communication, with a comprehensive approach combining editorial strategy, content, Social & Paid Media, and performance monitoring, in France and internationally.
I have worked in agencies (Quad Group, The Editorialist, VML - WPP Group), for clients, with VSEs/SMEs, and as an entrepreneur, which allows me to intervene with a complete and highly operational vision: from strategy to execution, up to performance analysis.
Main Expertise
- Social Paid Media (Meta, X): Campaign setup and management, copywriting, coordination with creative teams, performance monitoring and analysis, KPI reporting.
- Social Media Management & Activation: Editorial strategy, community management, organic and paid content management, development and animation of high-volume communities.
- Content Creation & Creative: Design and adaptation of visuals, snack content, stories, social-first formats, in compliance with brand guidelines.
- Editorial Strategy: Web copywriting, newsletters, consistency of communications.
- Digital Project Management: Project management from brief to delivery: social media, video, podcast, websites, landing pages, print.
- Performance Analysis & Reporting: Monitoring of organic & Paid KPIs, optimization recommendations, and continuous improvement.
- Team Coordination & Management: Coordination of internal and freelance teams (creatives, developers, journalists), management of creative profiles, multi-project management.
- Agency & Key Account Environments: Familiarity with structured processes, international contexts, and demanding brand challenges (creative agencies, clients).
👉 Available for digital communication, social media, content, and Paid Media assignments.
I would be delighted to chat with you ☕️🤝
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- VMLContent & Social MediaENERGY AND UTILITIESJanuary 2025 - Today (1 year and 5 months)Paris, FranceFreelance – Supporting VML France agency (WPP Group) for a major player in the energy sector
- Social Media Project Management: coordination of creative teams, deliverable management, and client relations
- Social Media content writing and production; community management
- Development and optimization of Social Ads amplification strategies
- Contribution to tender responses for the social media part
- Romain Maini
On Malt
Voice OverMarch 2023 - March 2023Voice-over for marketing videos - The EditorialistMultimedia & Digital Pole DirectorPRESS AND MEDIASeptember 2019 - December 2022 (3 years and 4 months)Île-de-France, France
Reviews
Romain
Romain Maini
Reviewed on 3/20/2023
Great experience with Héloïse, who was recommended to me!
Responsive and very professional, she adapted to my needs to provide exactly the result I expected!
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Education
- Master 2, Communication, Media and Digital (formerly MISC)CELSA - School of Higher Studies in Information and Communication Sciences2017Master 2, Communication, Médias et Numérique (ex.MISC)
- Professional Bachelor's Degree, Multimedia CommunicationIAE Lyon2014Licence Professionnelle, Communication Multi Media