About Héloise
French
Native or bilingual
Experience
- AXACommunications ManagerAugust 2022 - August 2024 (2 years)Nanterre, France👉🏼 MULTIMEDIA PROJECT MANAGEMENT• Full management of multimedia projects: video creation, editing, shooting (camera operator), copywriting, and implementation of creative concepts.• Launch and management of AXA France's FIRST INTERNAL VIDEO AND AUDIO CONTENT PLATFORM, generating over 300K visits since June 2024.• Coordination with external service providers (creative agencies, production studios).• Creation of print and digital materials and optimization of newsletter templates.👉🏼 COMMUNICATION & EVENTS• Development of visual identities for major national events (seminars, etc.).• Management of cross-functional projects, from conception to execution, ensuring smooth communication between creative teams and stakeholders.👉🏼 STRATEGY & DATA• Design and management of multimedia campaigns, from creation to distribution.• Performance analysis via Piano Analytics, with recommendations to optimize future actions.• Implementation of omnichannel strategies and competitive intelligence.
- ATO CorporationCo-founderMay 2019 - June 2022 (3 years and 1 month)Paris, FranceCONCEPT:A clothing brand 100% organic cotton and recycled plastic, giving young artists worldwide the chance to express their art and inspirations through our clothes.🎨THE GOAL? To develop a sustainable business model that fosters the emergence of young talent while being accessible, eco-responsible, and respectful of natural resources. 🌍MISSIONS:• Definition of brand identity, values, and objectives.• Definition of strategy and storytelling for broad media coverage (PR).• Content strategy (social media, SEO, newsletters).• Creation and management of an engaged community.• Launching marketing initiatives from scratch (audit, strategy, budget).• Positioning & MVP.• Multichannel strategies for customer acquisition and retention.• Management of strategic partnerships and relationships with distributors.• Design and development of the e-commerce site, UX/UI optimization, and technical management.• Logistics management: CRM, shipping, delivery.FIGURES:YEAR-ON-YEAR: over 3k sales 📈
- SaudadexpatsMarketing Communication AssistantMay 2021 - August 2021 (3 months)👉🏼 ANALYSIS & STRATEGY• Analysis and understanding of the sector, geographical, and strategic challenges of each client.• Benchmarking and competitive analysis.👉🏼 CONTENT CREATION & MANAGEMENT• Participation in the development of digital image: Creation, writing, and online publication of communication campaigns on major platforms (Google, Facebook, Instagram, Linkedin).• Content optimization (diagnosis, landing pages).• SEO optimization of articles and writing (improving search engine ranking).👉🏼 PERFORMANCE MONITORING & ANALYSIS• Analysis of weekly and/or monthly performance reports (key performance indicators).TOOLS ⚒️: Google Analytics, MailChimp, Hotjar, Photoshop, Indesign, Office Suite (Word, Powerpoint, Excel), Canva.
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Education
- Master Marketing Insights & Data Analytics StrategyPSB Paris School of Business2024Master marketing Insights & Data Analytics Stretegy
- Management SciencesUQAM | University of Quebec at Montreal2022Sciences de la gestion
Certifications
- Google Ads for CreativesGoogle