You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Héloise BonnefoyHB

Héloise Bonnefoy

MEDIA PROJECT MANAGER

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Héloise

MEDIA PROJECT MANAGER

Hello! I'm Héloïse :)
After 2 years as a Communications Manager at AXA, I now support companies in bringing creation and content production projects to life from A to Z. My goal? To create impactful campaigns, aligned with each company's values and objectives, in order to capture and engage their audience.


// MY SERVICES //

🌟 MULTICHANNEL PROJECT MANAGEMENT
• Coordination of campaigns across different touchpoints (digital, social media, email, events).

• Guarantee of consistency and alignment with brand objectives.

• Implementation of an Agile approach for optimized planning and rigorous monitoring of deadlines and budgets.

📝 CONTENT MARKETING & EDITORIAL STRATEGY
• Creation of high-value content through storytelling and copywriting.

• Development of content plans that engage and retain the target audience.

• Design of editorial strategies adapted to each stage of the conversion funnel.

🎥 AUDIOVISUAL PRODUCTION
• Complete management of the production process, from scripting to final delivery.

• Selection of equipment (camera, drone, microphones, teleprompter) and preparation of shoots (scouting, logistics).

• Post-production (editing, color grading, graphics integration).


TOGETHER 🚀?
If you are looking for a partner to manage your campaigns, create captivating content, and optimize your production, then contact me! ;)

CLIENT PORTFOLIO 🧷: Welcome to the Jungle.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • AXA
    Communications Manager
    August 2022 - August 2024 (2 years)
    Nanterre, France
    👉🏼 MULTIMEDIA PROJECT MANAGEMENT
    • Full management of multimedia projects: video creation, editing, shooting (camera operator), copywriting, and implementation of creative concepts.
    • Launch and management of AXA France's FIRST INTERNAL VIDEO AND AUDIO CONTENT PLATFORM, generating over 300K visits since June 2024.
    • Coordination with external service providers (creative agencies, production studios).
    • Creation of print and digital materials and optimization of newsletter templates.

    👉🏼 COMMUNICATION & EVENTS
    • Development of visual identities for major national events (seminars, etc.).
    • Management of cross-functional projects, from conception to execution, ensuring smooth communication between creative teams and stakeholders.

    👉🏼 STRATEGY & DATA
    • Design and management of multimedia campaigns, from creation to distribution.
    • Performance analysis via Piano Analytics, with recommendations to optimize future actions.
    • Implementation of omnichannel strategies and competitive intelligence.
  • ATO Corporation
    Co-founder
    May 2019 - June 2022 (3 years and 1 month)
    Paris, France
    CONCEPT:
    A clothing brand 100% organic cotton and recycled plastic, giving young artists worldwide the chance to express their art and inspirations through our clothes.🎨

    THE GOAL? To develop a sustainable business model that fosters the emergence of young talent while being accessible, eco-responsible, and respectful of natural resources. 🌍

    MISSIONS:
    • Definition of brand identity, values, and objectives.
    • Definition of strategy and storytelling for broad media coverage (PR).
    • Content strategy (social media, SEO, newsletters).
    • Creation and management of an engaged community.
    • Launching marketing initiatives from scratch (audit, strategy, budget).
    • Positioning & MVP.
    • Multichannel strategies for customer acquisition and retention.
    • Management of strategic partnerships and relationships with distributors.
    • Design and development of the e-commerce site, UX/UI optimization, and technical management.
    • Logistics management: CRM, shipping, delivery.

    FIGURES:
    YEAR-ON-YEAR: over 3k sales 📈
  • Saudadexpats
    Marketing Communication Assistant
    May 2021 - August 2021 (3 months)
    👉🏼 ANALYSIS & STRATEGY
    • Analysis and understanding of the sector, geographical, and strategic challenges of each client.
    • Benchmarking and competitive analysis.

    👉🏼 CONTENT CREATION & MANAGEMENT
    • Participation in the development of digital image: Creation, writing, and online publication of communication campaigns on major platforms (Google, Facebook, Instagram, Linkedin).
    • Content optimization (diagnosis, landing pages).
    • SEO optimization of articles and writing (improving search engine ranking).

    👉🏼 PERFORMANCE MONITORING & ANALYSIS
    • Analysis of weekly and/or monthly performance reports (key performance indicators).

    TOOLS ⚒️: Google Analytics, MailChimp, Hotjar, Photoshop, Indesign, Office Suite (Word, Powerpoint, Excel), Canva.

Recommendations

Webagencly R.WR
Hadi MouterHM
Thibault MarlierTM
+1
Webagencly R. and 3 other people have recommended Héloise

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master Marketing Insights & Data Analytics Strategy
    PSB Paris School of Business
    2024
    Master marketing Insights & Data Analytics Stretegy
  • Management Sciences
    UQAM | University of Quebec at Montreal
    2022
    Sciences de la gestion

Certifications

Skill set (20)

Categories