Freelancer profile translated to English.
Back to original languageAbout Héloïse
Passionate about communication, I help companies find their brand identity, develop on the web and social networks.
trained at the Rennes School of Business and specialized in programming (html, CSS and Javascript), graphic design and SEO at CNAM (Paris),
I have several years of experience in B2B and B2C Marketing and Communication.
I have worked in large international groups such as Bouygues Telecom, Dassault, Iveco, Foot Locker, as well as in smaller companies. Thus, I have been able to discover many aspects of this profession.
Today, my goal is to help companies create their identity, build their website, optimize their SEO, and manage their social media presence.
A new project is always a source of motivation and enthusiasm!
Feel free to contact me to discuss your needs. :-)
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- The Red Frog.frDigital Marketing and Communication ManagerJuly 2021 - January 2022 (6 months)Communication project management tasks:• Gather communication needs• Implement a communication strategy• Create digital content (Illustrator, Photoshop, Indesign) SEO:• Competitive benchmarking• Relevant keyword research (Keyword Planner)• Integrate keywords into WordPress (Yoast) Communication Strategy:• Competitive benchmarking• Content production strategy: define communication schedules, editorial calendars, and specific action plans Brand content:• Visual identity proposal: universe, logo, graphic charter• Creative brief, mood board, storytelling development• Creation of communication materials, goodies www.theredfrog.fr
- EOWINDigital Communication Project ManagerDecember 2020 - June 2021 (6 months)78280 Guyancourt, FranceWebsite creation, its content, and communication materials:• Lead the internal editorial committee and coordinate team communication• Gather communication needs• Implement a communication strategy• Create digital content (Illustrator, Photoshop, Indesign) Communication Strategy:• Competitive & sector benchmarking• Content production strategy: define communication schedules, editorial calendars, and specific action plans Brand content:• Visual identity proposal: universe, logo, graphic charter• Creative brief, mood board, storytelling development• Creation of communication materials, goodies Web project management:• Gather needs• Write specifications and requirements• Create zoning and linking• Monitor content production (texts, meta tags)• Select service providers• Monitor acceptance testing• Establish evolution recommendations• Lead and create content using a CMS (WordPress) SEO:• Semantic audit, Keyword Planner• Use of Yoast for WordPress• Google Analytics, Tag Manager, SEM Rush, Screaming Frog• KPIs Social media management:• Editorial calendar development• Social media setup• Creation of LinkedIn and website content in various formats, video, and iconography
- The Red Frog.frCommunication OfficerApril 2020 - December 2020 (8 months)78330 Fontenay-le-Fleury, France• Structuring of service proposals for The Red Frog agency• Writing and creation of websites and pages in CMS (Wix, Google Domains, Google My Business) and HTML, CSS• Social media creation: Pro Facebook page, Instagram Pro• Communication and editorial line project management• Creation of visuals and posts for Facebook, Instagram, Google My Business, Google Domains...• Creation of posters / POS displays• Training on Instagram account management for the client administrator• Creation of network animation operations (Instagram contests) Company Management:• Management of Urssaf, CCI, Insee, and tax files for The Red Frog company
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Education
- Rennes School of Business, Marketing / TradeRennes School of Business2001Rennes School of Business, Marketing / Trade
- Natural Referencing (SEO) and Brand ContentConservatoire National des Arts et Métiers2019Référencement naturel (SEO) et contenu de marque (Brand Content)