Freelancer profile translated to English.
Back to original languageAbout Heloise
Sales then Consultant then PMM since 2019, I have always been in contact with clients and users. Passionate about tech and SaaS solutions, I honed my skills in FinTech (PayFit, Pennylane & Qonto). I am not afraid of any new market to discover and conquer, quite the opposite!
My goal today? To help you ensure your Market Fit, whether it's in beta or mature. How?
- By developing your knowledge of your market through monitoring, benchmarking, interviews, product betas, and data analysis.
- By translating these learnings into value propositions and challenging them with field feedback.
- By defining or challenging your Go-To-Market strategies.
- By measuring the impact of the launch and activating user onboarding and adoption strategies to maximize customer retention.
I look forward to discovering and sharing your future ambitions.
See you soon!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- QontoProduct Marketing ManagerBANKING AND INSURANCEApril 2022 - Today (4 years and 2 months)Paris, FranceQonto is the leading European business finance solution. It simplifies everything from everyday banking and financing to bookkeeping and spend management. With its fast and innovative product, highly responsive customer service and transparent prices, Qonto energizes SMEs and freelancers so that they can achieve more. Founded in 2017, Qonto has raised €622M in 2022.My achievements:🏆 New onboarding funnel strategy defined (product, human support & CRM)🏆 New pricing🏆 Expense report discovery, beta launch & success analysis🏆 Receipt reminders launch (GTM) & success analysis🏆 New Manager role launch (GTM) & success analysis🏆 Improvement registration flow & success analysis
- PennylaneProduct Marketing ManagerTECHDecember 2021 - March 2022 (3 months)Paris, FrancePennylane is building the financial OS (Operating System) for European SMEs. A single source of truth for financial data, used on one side by entrepreneurs to run their business (invoicing and getting paid, paying suppliers and expense management, piloting cash and profitability) and on the other side by their accountant for bookkeeping and fiscal declarations.My missions:- Launch and structure the Product Marketing function- User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights- Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem-solving & feature specs owned by Product teams)- Product Presentation: handle product positioning, product messaging, the final word on names, taglines, value propositions & marketing content- Product Usage Engagement: drive feature adoption & usage- Product ROI Engagement: increase the value & perception of value for all customers- New Features Communication: ensure perfect roll-out & messaging for new features - - Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring
- PayFit FranceJunior Product Marketing ManagerHUMAN RESOURCESNovember 2020 - November 2021 (1 year)Paris, FranceMy achievements:-Participate to upsell and adoption strategies on key features- Run upsell and adoption campaigns- Create a premium customer service offer (discovery, go-to-market strategy...)- Run a discovery on what should be the new customer service in 2022- new pricing- Elevo and Javelo partnerships Internal product communication (newsletters, product demos, keynotes...)- Creation of the PayFit Community- Revamp the referral program- Create a new offer for accountants- Participate in the discovery on revamping the new payslip
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Education
- Master's degree, Digital transformation, Marketing and Strategyemlyon business school2020Master's degree, Digital transformation, Marketing and Strategy
- Bachelor of Business & Bachelor of Artsemlyon business school2019Bachelor of Business Administration (BBA)