Héloïse A.

Passionate about data analysis and social media, I work as a freelancer to help companies leverage their digital data and optimize their strategies on social platforms. My expertise includes trend analysis, campaign performance measurement, and the creation of detailed reports for informed decision-making. In parallel, I also put my writing skills to use creating content in French, whether for articles, blogs, or communication strategies tailored to my clients' needs. My dual expertise allows me to deeply understand brands' challenges on social media while offering engaging and relevant content. Key Skills:

- Social data analysis (Twitter, Instagram, LinkedIn, etc.)

- Report and dashboard creation

- Writing in French: blogs, articles, SEO content

- Strategic consulting on digital presence and social media

If you're looking to optimize your social media campaigns and generate valuable insights, don't hesitate to contact me!

My main responsibilities:

- Produce e-reputation reports: monitor online conversations and reactions using social listening tools to explain a brand's digital perception by its customers. Transform social data into insights, trends, emerging topics, and relevant recommendations.

- Produce statistical reports on client performance on social networks, analysis and monitoring of indicators, data visualization.

- Conduct client audits, in liaison with other agency teams: competitor benchmarking, analysis of indicators and editorial strategy.

- Conduct tourism & digital studies: sectoral data analysis, trend exploration, article writing, expert interviews, data visualization.

- Supervise social media barometers: extract and analyze data from tourism brands, write summary notes, and explain social network algorithm changes.

- Participate in agency communication with marketing content: creation of articles and publications on trends, figures, brand strategy, traveler behavior. All these missions concern France as well as internationally with numerous foreign clients (work in English).

As a work-study apprentice in operational marketing at Thales, I had the opportunity to work in cutting-edge sectors such as optronics, cybersecurity, and defense. My role allowed me to contribute to the implementation of marketing strategies, coordinate communication actions, and support the development of campaigns for advanced technological products. I also gained solid experience in market analysis, project management, and the creation of content adapted to the specific challenges of these sectors, ensuring the enhancement of Thales' solutions' visibility and impact.