Freelancer profile translated to English.
Back to original languageAbout Helo
Persuasion isn't made up. It's defended.
And defending isn't "communicating well".
It's making something that truly matters heard.
For 5 years, I was in charge of social relations in a CAC 40 company.
I was there when it was necessary to:
- argue,
- hold a position,
- convey messages in high-stakes contexts.
Not "clean" communication.
Communication that has consequences.
On decisions.
On working conditions.
On lives...
That's where I understood one thing:
being right isn't enough, you have to be heard.
Today, I help those who have something to defend.
Because many rightly refuse to:
- oversell,
- oversimplify,
- engage in empty marketing.
And they're right.
Their message gets across.
But not as much as it could.
Not as much as it should.
I bridge the gap.
I transform your convictions into embodied and mobilizing messages.
Messages that don't betray your cause and inspire action.
I specifically support:
- committed brands,
- companies with a mission,
- entrepreneurs who truly help others,
- NGOs and associations.
📩 If you have something to defend, contact me.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Helo CopywriterCopywriterJanuary 2024 - Today (2 years and 7 months)- Transform ideas into messages that engage and convert,- Structure content that builds connection and inspires action,- Find the right words for an offer, a mission, or values,- Write persuasive communication materials,- Design messages aligned with each brand's identity,- Develop differentiating marketing and storytelling angles,- Collaborate with marketing, design, and video teams
- IndépendantParental LeaveJuly 2018 - January 2024 (5 years and 6 months)Parental leave
- BNP ParibasIndividual and Collective Social Relations Officer 2013 - 2018 · 5 yearsAugust 2013 - July 2018 (4 years and 11 months)- Created content for over 40,000 employees,- Wrote internal communication materials (newsletter, internal journal),- Supported hundreds of employees (all levels) with their professional issues,- Negotiated, argued, and managed high-stakes human situations,- Structured and disseminated messages focused on understanding, connection, and action,- Managed schedules and social relations
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Education
- Copywriter CertificationCopy mastery2025Copy Mastery : l’école spécialisée dans l’apprentissage du copywriting. + de 10 ans d’expérience, + de 5000 élèves.