Freelancer profile translated to English.
Back to original languageAbout Helmi
Do you want to quickly improve the performance of your email campaigns and generate more qualified leads without complicating your CRM stack?
I help B2B companies optimize and activate their email campaigns and CRM journeys to achieve concrete results: more opens, more clicks, and more conversions.
With over 7 years of experience in CRM, emailing, and B2B acquisition, I undertake short, operational missions, ranging from audits to optimizing existing systems.
💼What I concretely bring you
- Quick audit of your email campaigns and CRM workflows
- Performance optimization (open rate, CTR, conversion)
- Improvement of segmentation and targeting
- Redesign or optimization of email sequences (acquisition & nurturing)
- Implementation of immediately actionable quick wins
⚙️What I do on missions
- Analysis of your campaigns and customer journeys
- Identification of performance drop points
- Prioritized actionable recommendations
- Optimization of your email scenarios and content
- Monitoring of key KPIs and continuous improvement
🚀My approach
- Very operational, focused on quick results
- Focus on quick wins actionable in a few days
- Data-driven approach based on actual performance
- Flexible intervention on short missions (audit / optimization / execution)
🎯Objective
Transform your CRM and email campaigns into a high-performing acquisition and conversion lever, with visible improvements from the first weeks.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 10km), Aix-en-Provence (up to 10km), Lyon (up to 10km), Nice (up to 10km)
Experience
- MagileadsCRM Project Manager / Customer SuccessJune 2022 - January 2024 (1 year and 7 months)Paris, France• Collection of strategic vision, business needs, and external/internal client constraints• Analysis of client needs and problem-solving, all within SLA compliance• Production of reports by identifying anomalies and presenting corrective actions based on business KPIs• Management of acquisition and loyalty campaigns• Content creation for automated campaigns (Emailing and social media messages)• Elaboration of articles for the client knowledge base• Extraction, structuring, and updating of databases- Client onboarding and support- Ticket management via Intercom and Zendesk
- ITfacto.comTraffic Acquisition & Audience Manager B2BJune 2019 - April 2021 (1 year and 10 months)Île-de-France, France- Organize, deliver, and optimize daily or specific newsletters- Adapt operations for B2B social media environments- Create audience synergies between platforms- Contribute to the acquisition and collection of new subscribers- Analyze data, monitor trends, performance, and quality, and propose improvements
- KETIL MEDIAMarket Research ManagerSeptember 2018 - March 2019 (6 months)Boulogne-Billancourt, FranceSalesforce- Management of sales team needs- Assistance in writing functional and technical specifications- Generation of reports and creation of dashboards: Tableau Salesforce- Obtained the "Quick Admin Salesforce" certificationStrategic and operational marketing- Market analysis and multi-channel investment strategies (market research)
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Education
- Salesforce Administrator2PACE2026
- Data Analytics BOOTCAMPIronhack2022Formation en analyse de données: - Analyse de données - Python (Pandas, NumPy) & MySQL - Visualisation des données (Tableau, Plotly & Seaborn, Streamlit) Création, évolution et déploiement des modèles et des pipelines d'apprentissage automatique (Scikit-Learn) - Traitement des données, nettoyage des données, API et Web Scraping
Certifications
- Data AnalyticsIronhack2022