Freelancer profile translated to English.

Description

📝 Brand designer, art director, and web graphic designer

💖 +45 clients supported & +70 projects completed

⭐ Rated 5/5 by my clients on Malt and Google My Business

🍓 WHY HIRE ME?

As a web and print graphic designer and brand designer for 5 years, I have supported +45 clients in the creation of their graphic projects: brand identity (visual identity + brand strategy), rebranding, packaging, illustration, template creation, and more!

🍓MY SERVICES

From brand identity to packaging design, my expertise revolves around branding.

➡️BRAND STRATEGY & CREATIVE PROJECT MANAGEMENT

- Art Direction

- Creative Concept Development

- Brand Platform Creation

- Brand Strategy

➡️GRAPHIC DESIGN

- Visual Identity, Graphic Charter

- Packaging, Merchandise & POS Displays

- Showcase Website, Landing Page

➡️ILLUSTRATION

- Digital Illustration, Print Illustration

- Stationery

- Pattern Creation

🍓SOME REFERENCES

- Cosmetics & Wellness: Aloe Locks, EasyPouss, Peggy Sage, Curl Hibiscus, Maison Apphia, Sohna

- Food & Restaurant: Yamcha, Fitme, Gokoku no Kimi, Flowi, K'hawah, Bao Club

- Culture & Education: Cerberus, Studio Bai Tho, Terraskola (Acadomia group)

- Digital & Communication: Canva, Sparkling Socials, UX Matcha

🍓ABOUT ME

After a background in fashion and communication, I completed a Master's degree in Multimedia Art Direction. My career led me to collaborate with Le Bon Marché and sell my customizable posters in pharmacies across France, with over 40,000 copies sold. I have also been a Canva Creator France since 2023 and a trainer.

My little extra: my passion for Asia and color!

🤝 So if you want to convert your target audience into customers

📝 By creating a unique graphic identity

👩🏻 Discover my portfolio here or on my website helloginasan.fr

See you soon!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Japanese
Basic

Workplace preferences

Can work on-site

Toulouse (up to 50km), Bordeaux (up to 50km), Paris (up to 50km)

Curl Hibiscus
Visual Identity + Art Direction + Packaging
FASHION AND COSMETICS
December 2025 - April 2026 (4 months)
Paris, France
Curl Hibiscus is a French brand of hair products for curly hair. After several years of existence, the brand wanted to make a stronger impact and stand out more distinctly from the competition, targeting a connected audience.

As part of its rebranding, I supported the Curl Hibiscus brand in creating its visual identity, packaging, and photographic art direction.

🎨 Visual Identity
- Moodboard
- Logo
- Color Palette
- Typography
- Graphic Charter
- Instagram Feed Projection

🧃 Packaging
- Design of 9 packages
- Templates
- Print Files

🪩 Photographic Art Direction
- Creation of an art direction guide for service providers (photographer, videographer, makeup artist, hairdresser, models)
- Writing of props (photo composition, framing, lighting, colorimetry)
- Writing of the shot list
- Management of service providers on the photo set to align the shooting with the art direction
- Selection of photos and videos for various uses (advertising campaign, social media, website)
Art Direction Visual Identity Packaging Artistic Photography Direction
Association Cerberus
Art Direction + Poster + Illustration + Communication Materials for Festiv'Halle
CULTURE
March 2026 - March 2026
Castres, France
Festiv'Halle is an annual music festival organized by the municipality of Murat-sur-Vèbre to showcase local musicians and cultural associations in the village.

I supported the municipal team of Murat-sur-Vèbre in partnership with the Cerberus Association in creating the art direction for Festiv'Halle.

🎨 Art Direction

- Analysis of the project's DNA and target audience
- Inspiration mood boards
- Creation of the festival's visual universe
- Creation of illustrations for the poster campaign and social media
- Design of the poster and promotional banner
- Creation of social media communication materials (animated Instagram story, Instagram posts)
- Guide for the Cerberus Association's communication team, which supports the Murat-sur-Vèbre municipality in its communication efforts
Art Direction Poster Design Print and Web Graphic Design Illustration
Association Cerberus
Art Direction + Poster + Social Media Materials for Le Banquet de Cléopâtre
CULTURE
February 2026 - March 2026 (1 month)
Castres, France
Le Banquet de Cléopâtre is a culinary and cultural event organized by the Cerberus Association, aiming to introduce the public to ancient Egyptian recipes.

I supported the Cerberus Association in creating the art direction for the event and its promotional materials.

🎨Art Direction

- Analysis of the project's DNA and target audience
- Inspiration mood boards
- Design of the poster and social media communication materials (animated Instagram story, Instagram posts)
- Guide for the internal marketing team
Art Direction Poster Design Social Media Visuals