About Hella
French
Native or bilingual
English
Fluent
Experience
- Starving ClubMarketing DirectorRESTAURANTS AND FOOD SERVICEMarch 2021 - December 2022 (1 year and 9 months)Paris, FranceProject launch with the founder, former associate of Aura 360. Assisted in the development of 2 retail locations, one of which was at Galeries Lafayette Gourmet.BRANDING: Creation of the brand platform, its graphic charter, and the restaurant's visual identity.WEB MARKETING: Creation of the Elementor website - Social media management - SEO and local referencing management via Malou - Implementation of Deliveroo and Uber Eats platforms.
- Aura 360, Agence de communicationDigital Marketing Project ManagerPRESS AND MEDIASeptember 2020 - March 2021 (6 months)Paris, FranceSOCIAL MEDIA:Creation of communication strategies for 3 clientsGlobal management of community management on various social networksCreation, monitoring, and implementation of campaigns via the business managerMonthly reporting for each networkWEBSITE:Creation and writing of landing pages on WordPressCreation and management of a WooCommerce storeUX/UI OptimizationSEO OptimizationImplementation of automation campaigns on MailchimpCreation and monitoring of SEA campaignsReporting and monitoring of predefined KPIs on Google Analytics
- SNCF MobilitésINTERNAL COMMUNICATION AND EVENT MANAGEMENT OFFICERTRANSPORTATIONSeptember 2019 - September 2020 (1 year)Paris, FranceEVENT MANAGEMENT- Planning and execution of pre-event (posters, invitations...) and post-event (thank yous, summaries, flash info...) communication- Uniting specific employee groups (young managers, managers, agents...) by organizing conventions, seminars, and events to foster team cohesion.- Designing events (thank you evenings, company greetings...) related to specific company milestones.- Managing internal and external speakers to engage teams involved in the project.INTERNAL COMMUNICATIONCommunication on the company's internal social network - YammerCreation of communication materials (posters, invitations, videos...).
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Education
- Programme Grande Ecole, Master in Digital MarketingINSEEC Grande Ecole2020Programme Grande Ecole, Master Marketing Digital
- BTS Communication, Communication, GeneralLycée Jean-Lurçat2016BTS Communication, Communication, général