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Heleny SantanaHS

Heleny Santana

SEO and content writer for health and aesthetics

€240/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Heleny

I help clinics, aesthetic centers, and businesses in the health and wellness sector attract more patients through well-done SEO content and a professional social media presence.
Over the past 8 years, I have worked with brands in plastic surgery, aesthetics, private healthcare, gourmet, and industrial B2B. I know how to adapt to the tone of each sector because I've had to: writing about an aesthetic treatment is not the same as writing about a surgical procedure or a nutritional service.

What I offer specifically:

→ SEO articles of 1,500–2,500 words with prior keyword research. Optimized to rank and for patients to actually read them.
→ Monthly content plans for Instagram, Facebook, and LinkedIn adapted to the health sector (with all the responsible communication considerations the sector requires).
→ Service pages and sales pages for clinic and medical center websites.
→ Complete quarterly editorial calendars, ready to execute.
→ Content and SEO audits for existing websites.

Full SEO article (1,500–2,500 words + keyword research): from €220
Monthly content plan for one social network: from €450/month
Quarterly editorial calendar: from €600
Custom project: let's talk.

I work remotely from Madrid. Native Spanish speaker + intermediate English. Available for one-off projects and recurring monthly collaborations.

If you have a project in health, aesthetics, or wellness and need content that finally ranks and connects with your patients, write to me and let's talk.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • iDEA Marketing
    SEO and Social Media Strategist
    SOCIAL NETWORKS
    November 2025 - Today (9 months)
    Madrid, Spain
    SEO content writing and strategic social media management for clients in various sectors:
    – Writing SEO articles for blogs and digital content with strategic keyword use and a focus on organic positioning.
    – Planning social media content, adapting strategy, tone, and message to each brand and sector.
    – Designing social media creatives aligned with the visual identity and communication objectives of each client.
    – Support in executing digital campaigns aimed at visibility, positioning, and lead generation.
    – Development of visual and textual content to reinforce online presence and brand consistency.
    SEO Writing Content Strategy Copywriting Content Creation and Writing Social Media
  • Seo-Madrid
    SEO and Social Media Strategist
    MEDICAL
    May 2018 - October 2025 (7 years and 5 months)
    Madrid, Spain
    SEO writing, content planning, and digital management for clients in various sectors, with significant experience in plastic surgery and aesthetics, tourism, gourmet, agricultural machinery, salt chlorination, and locksmithing projects:
    – Writing and editing SEO articles for blogs and websites, focused on improving organic positioning and online visibility.
    – Planning and managing social media content aligned with brand objectives and engagement.
    – Designing and developing websites in WordPress, applying usability criteria and content structure.
    – Creating graphic pieces and digital creatives adapted to different formats and channels.
    – Producing content for corporate blogs integrating keywords and copywriting techniques to increase traffic and time on site.
    SEO Writing Wordpress Keyword Research Content Creation and Writing Copywriting
  • Cecinas Pablo y CruChips
    Content Writer and Social Media Manager
    AGRICULTURE
    September 2023 - August 2025 (1 year and 11 months)
    Madrid, Spain
    Content management for a B2C gourmet brand in the agri-food sector:
    – Writing commercial copy and product storytelling aligned with brand tone and marketing strategy.
    – Planning editorial content for Instagram and Facebook aimed at brand awareness, community building, and product promotion.
    – Designing graphic creatives for digital campaigns applying corporate visual identity.
    – Adapting visual and textual content for promotions, launches, and product campaigns.
    – Collaborating with the marketing team on editorial calendar tracking and social media performance analysis.
    Content Creation and Writing Copywriting SEO Writing Content Strategy Social Media

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Education

  • Degree in Social Communication, Audiovisual Journalism Mention
    Universidad Santa María
    2014

Certifications

  • Specialization in Digital Design
    Instituto Uneweb
    2017
  • Specialization in WordPress
    Instituto Uneweb
    2017

Skill set

Categories