About Helen
Helen is the Founder and Creative Director of Adventures in Apparel. She has over 15 years experience working in the fashion industry on fashion, curatorial and brand-driven projects with Central Saint Martins, LVMH, V&A, and Pernod Ricard. Helen is also an Associate Lecturer at Central Saint Martins, London College of Fashion, Chelsea College of Art, and Regent’s University.
English
Native or bilingual
Can work on-site
London (up to 10km)
Experience
- Adventures in ApparelCreative DirectorFASHION AND COSMETICSAugust 2022 - Today (3 years and 10 months)LondonI founded the creative fashion agency Adventures in Apparel, where I am Creative Director. I develop brand partnerships and concept curation for clients and oversee the process from concept ideation to delivery. I manage teams, and budgets, secure sponsorship, and develop marketing strategies.Adventures in Apparel seeks to act as the conduit between luxury brands and educational institutions. Our project strands are exhibitions, brand experiences, and student projects with educational institutions.
- University of the Arts LondonAssociate LecturerFASHION AND COSMETICSApril 2023 - Today (3 years and 2 months)London, United Kingdom• Central Saint Martins: Cultural & Historical Studies – Associate Lecturer (Oct 2018-Feb 2019).• London College of Fashion: Cultural & Historical Studies Department – Associate Lecturer (Oct 2018-present).• Central Saint Martins: BA Fashion Communication – Associate Lecturer (2018-Present)• Central Saint Martins: ‘CSM Loves NHS’ - Covid-19 pandemic. The project was kindly sponsored by LVMH (Mar-Sept 2020)• Chelsea College of Art and Design: BA Textile Design - Critical Practice Lecturer (Sep 2021-present)• London College of Fashion: BA LCF Study Abroad – Course Leader (Jan 2023-present)
- Nightjar & Oriole barsEvents ManagerHOSPITALITYJanuary 2016 - May 2020 (4 years and 4 months)London• Senior Management position within the Communications team at Speakeasy Entertainment.• Created, implemented and project managed consumer and press focused brand partnership events.• Developed event ‘pitch’ decks, negotiate partnership deals, client invoicing, budget management, talent booking and event delivery. Negotiated and coordinated yearly marketing support deals with drinks brand groups e.g. Moet Hennessy, Pernod Ricard, Bacardi Brown Forman, Diageo, Gruppo Campari, W Grant.• ‘East is Best,’ Fashion Masterclass for Clerkenwell Design Week - supported by Moet Hennessy (May 2017).• ‘Designing the World’s Best Bars,’ Interior Design Masterclass for Clerkenwell Design Week – supported by St Germain (May 2018)• ‘A Touch of Rouge,’ Brand Augmented Event Partnership for London Cocktail Week – supported by Grand Marnier (Oct 2018)• ‘Maison Gothique’ – Brand Augmented Event Partnership for Halloween – supported by Grey Goose (Nov 2018)
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Education
- BA Fashion DesignLondon College of Fashion2011I gained industry awareness and understanding of key issues in fashion, through industry projects, collaborations and attending industry talks.
- MA History and Culture of FashionLondon College of Fashion2014Through this degree I further specialized in fashion to understand the industry in more depth, learning about society and culture and the importance and meaning of fashion. Also, I broadened my knowledge of luxury fashion, luxury brands and marketing projects.