Freelancer profile translated to English.

Description

Specialist in 360° communication and media issues in a saturated environment that demands EFFICIENCY and POWER from each of the Brand's communications. Brand image coherence and consistency as drivers, BUSINESS oriented. Performance improvement as a mantra.

I enjoy working in teams, driving new ideas, and seeing projects grow.

I work in a plug-and-play manner, both in agencies and client-side, at both strategic and operational levels.

I am available for interim management assignments, particularly maternity leave cover.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Paris 7e Arrondissement (up to 50km)

Açaí
Consulting Director
CONSULTING AND AUDITS
April 2017 - Today (9 years and 4 months)
Paris, France
I created Açaí Conseil 7 years ago.
It's a consulting firm where I work alone, at both strategic and operational levels, in agencies or with clients.
My transversal vision of communication, blending my marketing, communication, and media expertise, allows me to approach subjects globally and be a specialist in optimizing the performance of marketing investments.

-> Areas of intervention:
1/ For communication agencies: Interim management for all commercial / planning / brand content / new business functions. Ex: Tenders / account handling / crisis management / team reorganization / resource deficit support.

2/ For clients: Interim management for all Marketing / communication / advertising / media functions, during resource deficits or team training.

3/ Optimizing communication and media performance by activating various levers (Process Audit, Cost Control):
- Are we doing the right things?
- Are we doing things right?

-> Sectors of intervention / Brands:
Luxury / Health and beauty / FMCG / Health / Automotive / Beverages...
Parfums Christian Dior / YSL / L'Oréal / Danone / Peugeot / Citroën / Ipsen / MSD / Almirall / Pommery / Singulart...
DDB
Account Director
PRESS AND MEDIA
August 1998 - June 2005 (6 years and 10 months)
Paris, France
Managed the communication strategy for Danone Waters worldwide.
- New product launches,
- Acquisition strategies,
- International coordination,
- Local team development,
etc.
Euro RSCG WW
WW Account Director
PRESS AND MEDIA
August 2005 - February 2011 (5 years and 6 months)
Suresnes, France
Responsible for the Peugeot and then Citroen budgets internationally.
- Numerous product launches,
- Partnerships,
- etc.