Freelancer profile translated to English.
Back to original languageAbout Hélène
Welcome to my Malt profile,
Looking for a writer who understands your brand and knows how to tell its story? That's perfect timing, I'm here to imagine and create your future content!
What I offer:
Content Strategy:a clear, ready-to-use editorial charter
Web & Editorial Copywriting:captivating articles, newsletters, sales pages
Brand Creation & Consulting:naming, concept, communication action plan
Social Media:engaging strategy, content, and campaigns
Project Management:orchestrate, plan, coordinate, and execute!
Training:for your teams or communication students
My favorite playgrounds?
Food and gastronomy (my passion!), but also culture, environment, well-being, and tourism. I also have a soft spot for projects with meaning.
More info at helenevignon.fr
Ready to give your project a voice? Let's talk!
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Grenoble (up to 50km), Valence (up to 50km), Bourg-en-Bresse (up to 50km), Paris (up to 50km)
Experience
- GROUPE OPNRContent ManagerCIVIL ENGINEERINGSeptember 2024 - Today (1 year and 9 months)Lyon, FranceI joined the OPNR Group as part of the development of their communication team, with major projects to prepare!- Development of a content marketing strategy- Taking charge of social media, redesign, advice, and new strategy- Implementation of Facebook Ads campaigns- Development of B2B communication (LinkedIn, website)- Creation of an editorial calendar and writing numerous blog posts- Monitoring trends and changes in energy renovation- Support on a rebranding project
- Sup de pubGuest Lecturer: Creative Writing and Social MediaEDUCATION AND E-LEARNINGDecember 2023 - March 2025 (1 year and 3 months)Lyon, FranceThe pleasure of sharing my knowledge with Sup de Pub students!Course Content:- Concepts of Brand Content- Focus on Storytelling- Building an Editorial Strategy- Defining an Editorial Line- Focus on Web Writing and its principles- Reflection on the place of written content within social mediaDevelopment of a group project to be led by students and graded by me.
- Kokko KamadoContent & Social Media ManagerE-COMMERCEFebruary 2022 - May 2024 (2 years and 2 months)Lyon, FranceWith Kokko ceramic barbecues, you'll revolutionize your cooking recipes! 🔥 This fine French brand offers quality equipment for grilling, searing, cooking, and smoking (cold or hot) your food.My mission for this company is multifaceted:- Definition of a social media strategy (trends, benchmarking, editorial charter, reporting)- Creation of a monthly editorial calendar- Writing and scheduling posts- Community management (discussions in stories, comments, DMs)- Content creation (photos, recipes)- Influencer recommendationsAll within a dedicated day per week ✨
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Education
- Master 2: Digital CommunicationISCOM LYON2016Année de formation et de mise en application des connaissances. Formation poussée sur la communication numérique et ses enjeux. Alternance sur la même année, au sein d'une entreprise dans le domaine alimentaire.
- Master 1: CommunicationISCOM Lyon2015Formation aux métiers de la communication. Mise en application des connaissances grâce à des cas pratiques (création d'une agence, réflexion et rédaction de recommandations stratégiques). Réalisation d'un mémoire en 4ème année, thème libre : Le Gender Marketing.