Freelancer profile translated to English.
Back to original languageAbout Hélène
Creative, passionate, bold, and curious. I enjoy teamwork. Commitment. Being amazed. Swimming against the current. Identifying new opportunities. Creating. Proving exceptions. Making your brand shine.
After graduating from Sup de Pub (Inseec group), I continued my studies abroad (Netherlands then Germany) before finding work in Berlin as a PR specialist and then Brand Manager. With my 4 years of international experience, I am not afraid to step out of my comfort zone and challenge the status quo.
I offer my services to help you tackle the following challenges:
- Development of a brand platform: we will work together on the values you wish to convey, the mission, vision, and promise of your brand, shape your brand story, define your target audiences, and create personas, adjust your positioning, and define key messages.
- Observing trends and implementing them in your business strategy
- Establishing an influence strategy
- Creating impactful content on social media
- Organizing memorable events
- Optimizing your brand's growth
Looking forward to working together,
Hélène
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- OmnicitéBrand Strategy ConsultantCIVIC AND SOCIAL ORGANIZATIONSOctober 2023 - Today (2 years and 8 months)Paris, FranceOmnicité is a business cooperative bringing together a large community of 300 entrepreneurs in various fields. Due to their growing development objectives, they engaged me to create and structure a communication department.
- VMLY&RSocial Media ManagerAUTOMOBILEJanuary 2023 - Today (3 years and 5 months)Paris, FranceSocial Media Manager for Ford, I am responsible for deploying the social media strategy. My tasks:- Oversee day-to-day operations (support teams, challenge and ensure quality of deliverables)- Client consulting and support in social media strategy- Execution and coordination of the effective implementation of the strategy- Monitoring of campaigns and proactivity (monitoring & activations)- Operational management of projects and associated resources- Guide and co-construct strategic thinking- Participate in the development of social media recommendations- Ensure the proper execution of the content strategy- Propose new concepts and key moments- Monitor performance reports- Monitor trends and best practices
- THE COOL REPUBLICCommunications ManagerE-COMMERCEMay 2022 - Today (4 years and 1 month)Paris, FranceBranding (Brand DNA, positioning, editorial strategy, brand campaign coordination, trend observation). Brand Growth (Partnership strategy and management, PR, influence). Administrative (Plan and manage budget, improve internal communication, achieve objectives, manage internal and external teams).
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Education
- Master of ManagementMacromedia,2018Masters Brand Management
- Bachelor of Arts in CommunicationFontys,2016Bachelor Communications for creative industries