Freelancer profile translated to English.
Back to original languageAbout Hélène
My professional experiences have allowed me to take on significant responsibilities and develop solid professional skills in Web Marketing for 10 years.
My expertise includes:
- Web Marketing Strategy
- Website creation
- Visual identity development
- Natural referencing (SEO) and paid referencing (SEA)
- Content creation
- Social networks
I am a graduate of the SKEMA business school and specialized in Web Marketing and International Project Management (curriculum in English, Master's degree level).
Setting goals and doing everything to achieve them has always been my driving force in carrying out my missions.
My latest achievement: creating a restaurant, developing it to increase its value, and selling it. The turnover increased constantly during the four years of operation. The 2020 VAT-inclusive turnover was 392,000 euros.
Web marketing was at the heart of my activity.
I also developed the visual identity and the website lamaisondelapeau.fr and am currently working on its natural referencing.
I am also developing the website.
Professional, rigorous, and creative, I will do everything to best support you in your project and meet your expectations.
French
Native or bilingual
Can work on-site
Nantes (up to 50km)
Experience
- Investissement Entrepreneurial en RestaurationManagerRESTAURANTS AND FOOD SERVICEJanuary 2016 - January 2022 (5 years and 11 months)Nantes, FranceCreation and development of a restaurant to increase its value and sell it. The turnover increased constantly during the four years of operation. The 2020 VAT-inclusive turnover was 392,000 euros.Web marketing was at the heart of my activity:- Web Marketing Strategy- Website creation- Natural referencing (SEO)- Content Strategy- Community Management- Facebook ads
- Groupe ArthesWeb Marketing ManagerFASHION AND COSMETICSJune 2014 - May 2016 (2 years)Grasse, France- Implementation of the Web Marketing Strategy- Redesign of the e-commerce site on Prestashop for the brand Jeanne en Provence- Implementation of operations to increase online sales- Natural referencing- E-mailing- Community Management- Blogger Relationship Management
- Crafting BeautyMarketing AssistantFASHION AND COSMETICSJune 2012 - December 2012 (7 months)New York, United States- Development of marketing strategies for the distributor's various perfumes- Organization of events for the press, bloggers, and retail chains- Press Communication: writing press kits and distributing them using the Icontact software- Implementation of in-store promotions- Design of visuals (Photoshop)
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Education
- Digital Marketing & International Project ManagementSKEMA BUSINESS SCHOOL (6th top business school in France)2014Corportate Website Conception & Design Website, SEO & SEA, OnLine Communication, Social Network, Strategy...