Freelancer profile translated to English.
Back to original languageAbout Hélène
I design and structure clear, consistent, and differentiating brand identities. My approach combines strategy, meaning, and aesthetics to transform a project into a legible and desirable brand. I work both upstream – positioning, brand platform, audit, and recommendations – and downstream, in operational deployment: art direction, visual identity, communication materials, brand ecosystems.
Accustomed to working with entrepreneurs, cultural organizations, and launch projects, I bring a global and structuring perspective, focused on impact and consistency. My role: clarify the DNA, set a creative course, and translate a vision into a strong, accurate, and lasting universe. I enjoy projects with meaning, in the creation, transformation, or repositioning phase.
French
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Can work on-site
Nantes (up to 50km), Paris (up to 50km), Angers (up to 50km), La Rochelle (up to 50km)
Experience
- Agence Sublime and YouFounder & Art DirectorNovember 2024 - December 2025 (1 year and 1 month)Pays de la Loire, FranceMy main responsibilities:• Define the agency's vision, positioning, and strategic objectives.• Ensure the overall management of the structure (administrative, financial, and organizational).• Develop the business: prospecting, partnerships, business opportunities.• Build, supervise, and develop the team.• Oversee projects from start to finish (deadlines, budgets, quality).• Design creative concepts and lead the artistic vision of projects.• Support clients in defining their identity and spaces.• Maintain constant monitoring of emerging trends and uses.
- Puy du FouSales ManagerARTS AND CRAFTSFebruary 2023 - December 2023 (10 months)Les Herbiers, FranceCoordination and management of Park Stores:- Coordination in stores (compliance with layouts, stock monitoring)- Daily management of sales agent teams- Development of daily schedules in compliance with labor rules- Ensure rotation in different positions among talents- Supervision of cash registers (counting, cancellations, payment transfers...)- Presence during park openings and closings- Welcome, information, and sales to visitors
- COSIKAInterior DesignerJanuary 2024 - October 2024 (9 months)Les Herbiers, France• - Prospecting and building a client portfolio• - Design of interior decoration projects using 3D software BOOST TA TRYBU• - Presentation of 3D design to clients• - Site supervision, in liaison with Cosika paintersCoordination and management of Park Stores:• - Coordination in stores (compliance with layouts, stock monitoring)• - Daily management of sales agent teams• - Development of daily schedules in compliance with labor rules• - Ensure rotation in different positions among talents• - Supervision of cash registers (counting, cancellations, payment transfers...)• - Presence during park openings and closings• - Welcome, information, and sales to visitors
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Education
- Visual Merchandising Sketchup - 3D Interior Design Software Management Photoshop Indesign - Graphic Design SoftwareVisual Merchandising Sketchup - Logiciel de design d'intérieur 3D Management Photoshop Indesign - Logiciel de design graphique
- Interior Design - 2D and 3D Modeling, Design and Applied ArtsÉcole MJM Graphic Design2024Décoration d'intérieur - Modélisation 2D et 3D, Design et arts appliqués