About Helene
French
Native or bilingual
English
Fluent
Experience
- HO ConseilStrategic and Operational Marketing ConsultantMarch 2023 - Today (3 years and 3 months)Île-de-France, France- Branding: platform, brand positioning and repositioning- Marketing plans: from activation plans to online and offline communication plans (Facebook ads etc.)- Product innovation and optimization, portfolio rationalization- Digital strategy: traffic and e-commerce- Amazon expertise (Amazon Optimization / Keywords / FBA / Amazon Sponsored Ads (PPC) / Seller Central...)- Website development: SEO, specifications...Missions carried out:- Sport-booking.com: worked on product/service offerings, on the website and SEO- Mapa: Repositioning and segmentation of the household gloves category
- Un Air d'AntanAssociate DirectorSeptember 2017 - June 2023 (5 years and 9 months)Île-de-France, FranceUn Air d'Antan is a gorgeous range of High End beauty and Home Care products with a lovely French and vintage twist! Un Air d'Antan is the first ever beauty brand capitalizing on the French beauty and music in an amazing and unique concept. A fragrance and bodycare brand inspired by iconic vintage French memories, songs and places ..the story of the songs, their music, the emotions they are driving are captured into very sensorial, expressive but sensible fragrances and formulas All our fragrances are developped in Grasse, the world capital of perfume mixing complex and subtile natural notes with magic... Our products are made in France in the respect of the purest French tradition and « Savoir Faire » They are all dermatologically tested, paraben and sulfates free, PH neutral and cruelty free. We offer cosmetics products : perfumes, shower gels, body lotions, hand creams, soaps and home care products : candle, room spray and room diffuser and many gift sets as well. Un Air d'Antan is a French brand of perfumes and beauty products, imbued with French retro culture and music... Through our delicate perfumes created in Grasse, the world capital of perfume, and our gentle, generous and natural beauty formulas, we take care of you while telling you the most beautiful stories stories of love, joy, travel and childhood memories... Our perfumes are developed in the French tradition in Grasse. Our products are all made in France by the greatest renowned manufacturers. We test all our formulas dermatologically but without any animal testing. Our products are pH neutral, paraben-free, sulfate-free, and natural. We offer cosmetic products: eau de toilette, soaps, hand creams, shower gels, body lotions, and home fragrances: candles, room sprays, and many gift sets.
- TTT - TouslesTournoisdeTennisCo-founderApril 2016 - September 2018 (2 years and 5 months)www.TouslesTournoisdeTennis.fr 100% free search engine and information site for FFT tennis tournaments. Easily geolocate approved FFT tennis tournaments throughout France. A user-friendly, simple, and practical tool to find out everything about tournaments thanks to numerous search criteria (dates, surface, ranking, prize money...). Option to set up alerts to never miss a competition and manage your tournaments in your personal space. For clubs, it's also an opportunity to better promote their tournaments (display club poster, specify registration deadlines, prize money for the winner, etc.), through a dedicated space.
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Education
- MBAEDHEC1997