Freelancer profile translated to English.
Back to original languageAbout Helene
With 8 years of experience in communication, first in an agency, then client-side, and now as a freelancer, I support brands, mainly in the hotel/restaurant, beauty, and fashion sectors, in social media strategy, content production, community management, and influencer relations.
As a former model, I developed a keen sense for aesthetics, lighting, and staging, which naturally led me to photography. I now work with a Sony Alpha 7, which I use in my visual creations.
Based between Paris and the countryside (77), I also offer my home as a location for photo shoots and filming.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 10km), Fontainebleau (up to 10km)
Experience
- AutoentrepreneuseCommunication/Events Consultant & PhotographerMarch 2021 - Today (5 years and 5 months)Paris, FranceI undertake freelance assignments for various companies, particularly in the hospitality, beauty/perfume, and fashion sectors.- Social Media Strategy- Content Production- Community Management- Facebook & Instagram Ads- Writing of materials (newsletters, press kits/releases)- Brand Partnerships- Influencer Relations- Press Relations- Events- Photography
- ChanelImage & Events Project Orchestration ManagerLUXURY GOODSDecember 2023 - June 2024 (6 months)Paris, FranceMaternity leave replacement (6 months) - Fashion Division- Orchestration of cross-functional projects within the Image Department/Events Production Hub: podcast content strategy, CSR analysis of events and improvement of existing tools, coordination of Chanel/19M needs with art houses (Lesage, Montex, Lemarié etc.), event reporting.- Facilitation of governance and approvals with all stakeholders (creation/production).- Formalization of proposals and plans.- Implementation of a project management tool for the Image teams.
- Fragonard parfumeurDigital and Editorial Communication OfficerFASHION AND COSMETICSSeptember 2022 - August 2023 (11 months)Paris, France4 universes: Perfumes, Cosmetics, Lifestyle, Fashion + Museums: 3 Perfume Museums in Paris and 1 in Grasse, Musée Provençal du Costume et du Bijou in Grasse, Musée Jean-Honoré Fragonard in Grasse.- Social Media Manager: definition of global strategy, content creation, editorial calendar (Instagram/Facebook/Linkedin/TikTok/Twitter/Pinterest) + "À fleur de nez" podcast, French/English community management, Ads campaigns in coordination with the media agency, weekly/monthly reports.- Brand Content Management: competitive intelligence, creative briefs, and organization/supervision of photo shoots with the Art Director/in-house photographer and other service providers.- Research and selection of partnerships (Bobbies, Éclair de Génie, Bonton, Bergamotte etc.).- Influence: profile selection, product seeding, and organization of operations and events, in coordination with the press agency.- Press: Coordination with the Press PR agency and the Culture PR agency for event organization (product launch, collection presentation, new exhibition) + media partner campaigns.- Writing articles for the annual Fragonard magazine (120,000 copies).- Creation of monthly internal newsletters.
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Education
- University Diploma in Technology (DUT) in Marketing TechniquesUniversity of Lorraine2010
- Bachelor's Degree in Textiles and ClothingUniversity of Lorraine2011