Freelancer profile translated to English.
Back to original languageAbout Hélène
👋🏻 Hello! I'm Hélène, a Freelance Graphic Designer.
I help impact startups rework their visual identity to build a powerful brand, aligned with their positioning and their clients.
⬇️ My services
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01. Rollout of your visual identity
👉 I create a complete package of digital communication support templates for you, based on your visual identity, to enable you to scale faster and gain autonomy in your communication.
Deliverables (modular):
✔️ Nurturing: 3 email templates
✔️ Outbound: 3 LinkedIn post templates, 3 Facebook post templates & 3 Instagram post templates
✔️ Inbound: 1 white paper template
✔️ Sales: 1 sales deck template
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02. Redesign of your visual identity
👉 I carry out global work on your brand identity and its rollout into graphic elements, to create your new visual identity and allow you to align your positioning, your brand image, and your clients.
Deliverables:
✔️ A brand guide (brand identity + visual identity + graphic charter)
✔️ A file containing all graphic elements and logos (print and web)
✔️ A file containing all communication support templates (print and web)
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⬇️ My profile
-> 2 years of experience in startups
-> 5 years of expertise in graphic design & branding
-> Master's degree in Marketing & Communication
-> Graduate of the "Specialized Program in Marketing" from the University of Berkeley (California)
Feel free to contact me to discuss your project in more detail! 😊
French
Native or bilingual
English
Fluent
Chinese
Basic
Can work on-site
Strasbourg (up to 30km), Paris (up to 20km)
Experience
- GT ImpactCreation of Instagram post templates for a podcastENVIRONMENTALJune 2022 - June 2022 (1 month)Strasbourg, France-> Creation of a library of 6+ simple templates, carousels, stories and reels on CANVA according to Mission First's visual identity-> Creation of complementary graphic assets (arrows, frames, stars, lines) to enrich Mission First's visual identity on social media👉 Objective: to quickly design a complete library of Instagram post templates, while maintaining graphic consistency between the website and Mission First's Instagram communication.
- Tribu IndéCreation of post and Ad templates for Instagram, Facebook & LinkedInPRESS AND MEDIAApril 2022 - May 2022Strasbourg, FranceFor the "Les Breaks Indés" conference week:-> Creation of Instagram story visuals, a LinkedIn carousel, a "face cam" video for Instagram Ads, and 5+ Facebook Ads-> Creation of a typographic logo for the event👉 Results:-> 350+ event shares by participants on LinkedIn and Instagram-> 520k impressions for Facebook and Instagram Ads-> 3700 participants in total (vs 2000 the previous year)
- MeridioCreation of a Minimum Viable Brand (MVB) and a pitch deckENVIRONMENTALApril 2022 - April 2022Strasbourg, France-> Analysis of the project leader's values, vision, and mission-> Creation of two minimalist creative concepts: a typographic logo, two fonts, a color palette, and a set of patterns-> Creation of the project presentation pitch deck based on the visual identity👉 Objective: a first professional, simple, and effective visual identity to enhance the project's value and convince investors.
Reviews
Recommendations
AB
AF
+6
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Education
- Master in Marketing & Business DevelopmentISEG2017Spécialisation en brand management. Échange académique réalisé à l'Université de Berkeley, Californie.