Freelancer profile translated to English.

Description

After spending more than 20 years in the marketing departments of SMEs and large corporations, I wanted to put my experience to work for committed companies that want to innovate and stand out.

My goal is to help you steer your strategy to implement the elements that will enable you to achieve sustainable growth in line with your values.

For 5 years, I have been supporting companies with sustainable projects (organic food, fighting waste, etc.) on strategic and operational marketing missions.

Some examples of missions carried out:

- Outsourced Marketing Manager (organic fresh produce)

- Transition Management Group Manager (chocolate)

- Definition of positioning and management of the creation of the packaging identity for a new brand (organic grocery)

- Complete market research for the launch of a solidarity brand

- Outsourced Project Manager: development and launch of a new product range (organic food supplements)

- Project owner support: market research, positioning (organic grocery)

- Competitive environment analysis and brand repositioning (organic cosmetics)

- Support for the Management Committee on rebranding strategy (organic cosmetics)

Specializing in the food industry and the organic sector, do not hesitate to contact me to discuss your needs.

More info on

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Saint-Genis-Laval (up to 50km)

Bjorg, Bonneterre et Compagnie
Europe Category Manager
AGRICULTURE
November 2016 - November 2019 (3 years)
Saint-Genis-Laval, France
Manager of the Plant-Based Drinks Category for all European brands (Revenue: €130M)
- European category marketing strategy: trends, development, innovation, and value creation projects
- Management of European innovation projects with coordination with the R&D department of factories and all brands: brainstorming, development, and launch.
- Recommendation and support on the product range strategy, visual identity, innovation, and promotion of the group's various brands: Bjorg, Bonneterre, Alter Eco, Isola Bio, Zonnatura, Allos...
Bjorg, Bonneterre et Compagnie
Senior Product Manager
AGRICULTURE
September 2013 - November 2016 (3 years and 2 months)
Saint-Genis-Laval, France
Senior Product Manager for Bonneterre, the leading brand in the specialized organic store network.
Responsible for the brand's two largest categories: plant-based drinks and chocolate
- Complete overhaul of the Bonneterre chocolate range: bar format, packaging, and design => +20% growth.
- Development of innovations recognized as Organic Products and ranking in the TOP 5 of both categories
- Responsible for Communication with the creation of the brand's first TV campaign!
- Responsible for studies: annual barometer, Kantar, qualitative and quantitative study execution
Innovation Marketing Study Market Research Advertising Communication Strategy