Freelancer profile translated to English.

Description

After more than 20 years in the marketing departments of SMEs and large groups, I wanted to put my experience to the service of committed companies that want to innovate and stand out.

My goal is to help you steer your strategy to implement the elements that will enable you to achieve sustainable growth in line with your values.

For 5 years, I have been supporting companies with sustainable projects (organic food, waste reduction, etc.) in strategic and operational marketing missions.

Some examples of missions carried out:

- Outsourced Marketing Manager (organic fresh produce)

- Transition Management Group Manager (chocolate)

- Definition of positioning and management of the creation of the packaging identity for a new brand (organic grocery)

- Comprehensive market research for the launch of a solidarity brand

- Outsourced Project Manager: development and launch of a new product line (organic food supplements)

- Project owner support: market research, positioning (organic grocery)

- Competitive environmental analysis and brand repositioning (organic cosmetics)

- Support for the Management Committee on brand strategy redesign (organic cosmetics)

Specializing in the agri-food and organic sectors, do not hesitate to contact me to discuss your needs.

More info on

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Saint-Genis-Laval (up to 50km)

REMARK&NOUS
Strategic & Operational Marketing
AGRICULTURE
March 2020 - Today (6 years and 5 months)
Outsourced marketing missions / Part-time Marketing Manager:
-Brand strategy (positioning, brand platform, communication),
- Product line redesign,
- Innovation project management,
- New brand launch support,
- Market research
Marketing strategy Market research Innovation Marketing study
ECOTONE (anciennement Bjorg Bonneterre & Cie)
European Marketing Category Manager
November 2016 - November 2019 (3 years)
Category Manager for all the Group's brands: strategic recommendations and brand support, innovation project management, management of various projects including reducing CO² emissions from packaging.
Bjorg, Bonneterre et Compagnie
European Category Manager
AGRICULTURE
November 2016 - November 2019 (3 years)
Saint-Genis-Laval, France
Category Manager for Plant-Based Drinks for all European brands (Revenue: €130M)
- European category marketing strategy: trends, development, innovation, and value creation projects
- Management of European innovation projects with coordination with the R&D department of the plants and all brands: brainstorming, development, and launch.
- Recommendation and support on the product line, visual identity, innovation, and promotion strategy for the group's various brands: Bjorg, Bonneterre, Alter Eco, Isola Bio, Zonnatura, Allos...