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Hélène LuzHL

Hélène Luz

Senior Ghostwriter & SEO Strategist | 12 years of experience

€425/day
Le Mans, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hélène

With 12 years of practice and after managing the production of several thousand pieces of content for agencies, media, and brands, I've learned one thing: writing isn't just about filling pages, it's about building lasting authority.

As a senior ghostwriter and SEO copywriter for over 12 years, I help leaders and brands transform their expertise into authority. I don't focus on volume, but on credibility.

How I help you stand out:

My work involves building lasting editorial authority through four pillars:

  • strategic positioning;
  • SEO search intent;
  • semantic coherence;
  • real impact on your reader.

My services & expertise:

  • ghostwriting: I adopt your voice to establish your leadership;
  • SEO Web writing: structured articles, strategic pages, and pillar content;
  • editorial strategy: aligning your content with your business objectives;
  • areas of intervention: Insurance, Health, Real Estate, Hospitality, E-commerce.

Ready to switch to strategic, results-oriented writing? Let's talk.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Light Agency -Hélène LUZ
    Senior Ghostwriter & Editorial Strategist - Leaders & Companies.
    PRESS AND MEDIA
    July 2013 - Today (12 years and 11 months)
    Le Mans, France

    🔹 Light Agency: My pen in service of your visibility!


    Founded by me shortly after the birth of my 4th child, Light Agency is a micro-enterprise specialized in the production of optimized, relevant, and human content.
    My daily mission: to help freelancers, communication agencies, and companies stand out through a clear and targeted editorial strategy.

    💡 My services:

    • SEO web writing: content that attracts, captivates your audience, and boosts your Google ranking;
    • Editorial strategy: tailor-made support to build your authority, structure your semantic cocoon, and gain lasting visibility;
    • Editorial consulting: support on editorial line, semantic cocoon, SEO-friendly structuring

    🌍 Our values:

    • clarity: readable, useful content, designed for both the reader and Google;
    • rigor: every text is crafted with precision, respecting best SEO practices;
    • commitment: smooth, transparent, and results-oriented collaboration.

    Light Agency is not a word factory.It is a strategic editorial voice that helps you gain visibility, credibility, and effectiveness.
    SEO Writing SEO Strategy Editorial Line Information Verification SEO Web Writing
  • PROXIM'SERVICES
    Sector Manager
    MEDICAL
    January 2021 - July 2021 (6 months)
    St.-Denis, Reunion
    Manager of the Saint Denis Nord agency.
    Responsible for the organization and management of home help activities, team management, and the organization and smooth running of home interventions.
    HR Management
    Team Management Organizational Skills KPI Communication Administrative Management
  • Le Safariz
    OWNER AND MANAGER
    January 2019 - February 2020 (1 year and 1 month)
    Antananarivo, Madagascar
    • • Establishment Management
    • • Implementation and control of HACCP standards
    • • Staff Management (10)

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Education

  • DEUG Modern Letters
    UFR Reims
    2002

Skill set

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