About Helene
MULTI-FACETTED INNOVATION CONSULTANT AND CHANGE IMPLEMENTER WITH 30 YEARS OF EXPERIENCE IN SENIOR INTERNATIONAL ROLES IN INNOVATION & BRAND BUILDING IN CPG, NOW FOCUSING ON INTEGRATING CSR FROM SCRATCH INTO NEW SERVICES AND NEW PRODUCTS DEVELOPMENT
Excellent at building strong networks with both internal and external parties.
Versed in generating consumer & customer insights.
Commercially astute proactive problem solver.
Outstanding strategic thinker capable of managing complex B2C and B2B projects integrating multi-disciplinary teams.
Proven track record in creating new roles/functions in international blue chip Organisations.
Agile marketeer with broad experience ranging from brand building, brand migration and capitalizing on social media including lobbying.
Experienced in developing CSR strategies and turning these into actionable projects.
Talent acquisition experience and strong leadership based on coaching (virtual) multi-functional teams within an Organisation.
Dealings at Board level.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Dutch
Basic
Can work on-site
Brussels-Capital Region (up to 50km), Lille (up to 50km), Amsterdam (up to 100km), Luxembourg (up to 50km)
Experience
- Food-Intel.comExpert MemberSeptember 2021 - Today (4 years and 9 months)Brussels, BelgiumProviding expert advice in Food & Beverages Brand marketing, Private Labels, CSR, Consumer Insights, R&D and Packaging
- HelperstreetConsultant in Strategic Innovation and Corporate Social ResponsibilityJuly 2021 - Today (4 years and 11 months)Brussels Metropolitan Area, BelgiumHelperstreet is a unique online ecosystem of on-demand, virtual expert advisory and transformational learning and education for businesses of all sizes, stretching globally. Be sure to visit our site and check all of our amazing experts and fantastic content to help you thrive in your business!
- JPL ConsultingIndependent Marketing & Innovation ConsultantSeptember 2015 - Today (10 years and 9 months)With 30 years of experience in Innovation and a degree of Agro-Engineer, I now focus on the management of mid/long term missions with Clients ranging from one day/week to long term part-time assignments eg.:- Opportunity analysis & deployment strategies of Innovation and CSR- Shifting from 3rd party brands to own brands- Brand rejuvenation plans (packaging, digital, Apps, social media) I support Organizations in their transformation by steering teams through change and report to Management Committee/Board of specialized small & mid-sized companies with local and export markets. I have extensive work experience in commercializing products in Retail, e Commerce and Foodservice operations.
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Education
- Master, InnovationCentraleSupelec1990Master, Innovation
- Engineer, Biosciences and AgronomyAgroParisTech - Institut des sciences et industries du vivant et de l'environnement1989Engineer, Biosciences and Agronomy