Freelancer profile translated to English.
Back to original languageAbout Helene
Throughout my professional experiences (corporate, entrepreneurial, in France and internationally), I have acquired solid expertise in digital marketing, brand marketing, and operational marketing in the e-commerce, hospitality (hotels and restaurants), and luxury sectors, with B2B and B2C clientele.
Creative with an entrepreneurial spirit, I am passionate about building and developing the brand image and e-commerce revenue of SMEs. Defining and implementing an omnichannel marketing strategy while strengthening and enhancing the brand's image (locally and internationally), establishing a sincere and lasting relationship with its customers, differentiating from the competition, gaining market share, and contributing to the overall increase in company revenue. This is what drives me when I support companies in their brand development and digital transformation.
Bilingual English
CRM: Hubspot, Mailchimp, Klaviyo, Experience crm
WEB: Squarespace, Wordpress, BigCommerce, Shopify
Graphic Design: Lightroom, Indesign
Organization, attention to detail, interpersonal skills, collaboration and teamwork, management, adaptability, optimism.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Japanese
Basic
Can work on-site
Aix-les-Bains (up to 50km), Lyon (up to 50km), Genève (up to 50km), Paris (up to 10km)
Experience
- Juliette CE-commerce & Digital Marketing ConsultantFASHION AND COSMETICSJanuary 2025 - Today (1 year and 5 months)Aix-les-Bains, FranceMission currently in progress 3 days per week. Availability: 2 days per week.> Development of Marketing & Digital Strategy• strategic recommendations to accelerate e-commerce revenue growth (traffic acquisition, CX optimization, content creation) + potential European market entry (go-to-market).> Activation of Marketing & Digital Strategy• brand & identity (definition, graphic design, photography)• e-commerce site redesign and simplification/optimization of the customer journey• traffic acquisition (SEO / SEA)• content management: websites, social media, emails, blog, images• customer relations / CRM: retention and monetization• identification of online growth opportunities and development of sales / e-commerce revenue
- LES ÉTINCELLESOperational Marketing ManagerHOSPITALITYSeptember 2023 - May 2024 (8 months)Albertville, FranceFirst independent luxury hotel group in the French Alps with over 50 hotels, chalets, aparthotels, restaurants, and bars. 2024 Revenue €62 million / 600 employees.> Strategic and Operational Marketing | Brand Marketing• identification of online/offline growth opportunities for additional service sales (spas, restaurants, bars, ski lounges...), definition and activation of marketing strategy > Revenue +180% vs PY• marketing strategy for welcome products, uniforms, stationery, gifts/amenities• definition and graphic design of physical and digital visual identity> Digital Transformation Optimization• CRM: management of B2B and B2C databases (40k+ emails)• email marketing (design + content): revenue generated through campaigns: +140% vs PY• CX: redesign of the physical and digital customer journey (website, automations,mobile applications) pre-stay, during, and post-stay
- STYLODECOFounder & CEOE-COMMERCEJune 2014 - June 2022 (8 years and 1 month)Singapour, SingaporeDual activity:• E-commerce for high-end/luxury furniture/decoration items. AOV: €220. 30% loyal customers.• **Consulting in Brand Marketing and Digital/Operational Marketing**. Clients in luxury (Van Cleef & Arpels, Zenith, Eres), hospitality (Marriott, Restaurants Odette and Claudine by J. Royer), art and design (Laura Ashley, Ikea, art galleries...), fashion.> Brand Marketing and Digital Marketing• definition of vision, mission, values, target audience, positioning, visual identity• management and development of websites (e-commerce)• traffic acquisition (SEO, SEA, SMA)• optimization of physical and digital customer experience/journey (CX)• CRM: retention and monetization (retargeting, automated campaigns...)• content management: websites, social media, emails, blog, images> Strategic and Operational Marketing• definition and activation of omnichannel + commercial marketing strategy• sourcing, purchasing, inventory, sales management and development, daily operations management (logistics, customer service...)
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Education
- Bachelor "Graphic and Digital Design"University of Greenwich2023
- MBA Luxury Brand Marketing & International ManagementInstitut Supérieur de Marketing du Luxe (ISML / Cartier)2003