Hélène G.

• Implementation of brand development strategies through influencer marketing channels

• Management of influencer and celebrity partnerships (Léna Situations, McFly, Carlito, Squeezie, Susana Molina, Cristina Pedroche, Valentina Ferragni, etc.)

• Management of press agencies (strategic alignments, communication consulting, etc.)

• Team supervision: 5 influence coordinators (France, Spain, Italy, Germany, and USA)

• Supervision of team training and professional engagement

• Six-figure monthly budgets

• Organization of the department through the design of tools such as skills matrices, client performance tracking, marketing hypothesis validation canvases, implementation of protocols for maintaining an innovative spirit, and tools and steps necessary for the successful onboarding of new department employees, etc.

• Designing global creative campaigns for international top-of-mind brands

• +800 K on Instagram, +300K on Facebook, + 20K on Twitter

• Main client: the We Are Social agency in Madrid

• Press Relations: negotiation of partnerships (Forbes, Marie-Claire, Cosmopolitan, etc.). Writing and distribution of press releases (publications on MadMoizelle, Paulette, Femme Actuelle, Elle, etc.).

• Influencer Relations: implementation of the Hubspots CRM tool. Management of micro and mid-tier influencer campaigns in France and Belgium.

• Social Media: +100 K on Instagram, +75 K on Facebook.